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Music China 2025 & Music X – Where Music Meets Technology

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China.

In 2025, Music China returns to Shanghai with an expanded focus on the fusion of music and technology. This year, the show proudly presents Music X – the Music Technology and Applications Conference – as a centerpiece of the event. Music China, now a UFI-approved international exhibition, is one of the world’s largest and most influential music industry gatherings. By fostering cooperation across all links of the industry chain, from manufacturers and AV professionals to system integrators and studios, Music China 2025 aims to enhance the competitiveness of China’s music tech industry and build an international exchange platform.

At Music X 2025, attendees will be immersed in new musical possibilities. Music X showcases innovative music technologies, explores emerging music consumption scenarios, and inspires musicians, content creators, and music lovers to envision the future of music-making.

The goal is to lower the barriers to making music, empowering everyone to create and play in new ways.

Music X 2025 Highlights

Music X description

Here are some key features and activities you can expect at Music X 2025:

  • Newly released high-tech music products on display
  • Innovative tools for music production and creation
  • Creative applications of music technology in action
  • New product launches and exciting live roadshow presentations
  • Hands-on workshops for entry-level learners
  • Professional forums and expert lectures for industry insiders
  • Exclusive MIDI-focused showcases in partnership with The MIDI Association (featuring MIDI Innovation Awards winners and the new MIDI 2.0 specification)

These elements made Music X a huge hit last year. In 2024, the Music X area featured nearly 40 industry-leading brands – including ACE Studio, Antelope Audio, MIDIPLUS, Dreamtonics, and Adam Audio – covering everything from synthesizers and effects to audio interfaces and other cutting-edge audio products. Building on that success, Music China 2025 promises an even larger showcase of music technology innovations.

Music Technology Zones at Music China 2025

All Music X exhibits will be concentrated in Hall N3, the dedicated Music Technology and Audio/Video Technology Expo hall. Within this hall, visitors will find specialized zones, each focusing on different aspects of music technology:

  • DJ Equipment & Music Consumption Technology Area: The latest gear for DJs and new ways to experience music consumption.
  • Electronic Instruments & Live Sound: Electric and electronic musical instruments, amplifiers, and live sound equipment for performers.
  • MIDI & Music Technology Zone: All things MIDI and digital music tech, from controllers to software, in collaboration with the MIDI Association.
  • Interactive Music Experience Area: Hands-on spaces where attendees can engage with music interaction technology and immersive experiences.
  • National Pavilions: International exhibitors showcased by country, highlighting global contributions to music tech.
  • Startup & Overseas Joint Pavilion: A special area for startup companies and overseas innovators to present their new ideas and products.

MusiX Lab X Stage & MIDI Zone

The heart of Music X is the X Stage (MusiX Lab X Stage) – a high-profile platform hosting multi-dimensional events designed for both professionals and entry-level enthusiasts. Throughout the show, this stage will feature new product launches, live demos, masterclasses, and product roadshows, bringing innovations to life in front of the audience. Companies can even take the stage to introduce their latest products or ideas, making for an exciting, interactive showcase.

Adjacent to the stage, the MIDI Zone is presented in partnership with The MIDI Association (TMA). This zone shines a spotlight on MIDI technology – including presentations by winners of the MIDI Innovation Awards and demonstrations of the upcoming MIDI 2.0 specifications. It’s an exclusive opportunity to see how MIDI is evolving and to meet the experts behind these advancements.

Testimonials

Participants from last year’s event had great things to say about their Music X experience:

“From my observation, I see unlimited potential in these products. They empower everyone who loves to create and perform music to make truly expressive sounds in any way they want. In my mind I often think: Generation Z is changing the world — there are a million things we haven’t done, so just you wait.”

— Brand Ambassador

“From the early Music Lab days to now Music X, it gets better and more professional each year. Beyond the quality and service of the booths themselves, the overall scale and demand of innovative music tech companies at home and abroad are expanding and becoming clearer. I hope more companies from around the world will participate so the event can grow to the size of multiple halls.”

— Exhibitor

“Thanks for all your help, and let’s take a brief break and then start our planning for next year for a bigger and better Music China presence.”

— The MIDI Association

Exhibitor Opportunities & Packages

For companies in the music industry, Music China 2025 offers an unparalleled opportunity to showcase products and connect with a massive audience. The 2024 show covered 150,000 m² of exhibition space, featured 1,840 exhibitors, and attracted 148,848 visitors – a testament to its scale and influence. Exhibitor satisfaction reached 90.3%, and audience satisfaction was 93.5%. The organizers also heavily promote the event worldwide, leveraging a global social media campaign (Facebook, X, LinkedIn, Instagram, etc.) to reach over 100,000 overseas buyers. They collaborate with 50+ international industry associations and invite over 100 key buyers from abroad to attend, ensuring exhibitors meet a truly global audience.

Almost 30% of the visitors to Music China are from a music training institution, arts center, or music college. The MIDI Association works with Shanghai Conservatory of Music to provide brand ambassadors for MIDI Association companies. These are students who are studying music production, speak English and Chinese and are an invaluable help in explaining MIDI products to visitors to the show in their native language.

To help you make the most of Music X, the organizers have put together a comprehensive exhibitor packages for foreign companies.

Standard 6 sqm Booth Package – USD 2,200 (USD 1,800 for TMA-recommended exhibitors) includes:

  • One 6 sqm booth space in Music X (2m x 3m), fully decorated
  • Black information counter with company logo (0.5m x 1m x 1m)
  • Bar stool (x1)
  • Brand poster (1.5m x 1.5m, x1)
  • Carpet flooring (6 sqm)
  • 220V power socket (x1) (adapter and power strip not included)
  • Exhibitor badges (x5)
  • Guest invitation badges for clients (x5)
  • A dedicated brand ambassador for your booth for all 4 days (x1)
  • Your brand video played periodically on the X Stage screens

In addition to the on-site booth, Music China provides extensive online promotion for Music X exhibitors. Each participating brand will be featured in the pre-show “Future Shock Award” campaign for at least three weeks leading up to the event. Exhibitors will also get exposure through livestreaming on Music China’s official online channels and localized promotion on Chinese social media platforms. International exhibitors can easily register and participate with full support from the organizers.

Exhibitors looking for even more visibility can opt for a 45-minute timeslot on the X Stage (available for an additional USD 500 per slot). This allows your company to hold a dedicated presentation, product launch, or masterclass on the big stage, drawing attention from media and attendees on-site.

Be Part of Music China 2025!

Whether you are a music professional, a technology enthusiast, an educator, or a brand poised to make an impact, Music China 2025 & Music X is the place to be. This event offers something for everyone – from discovering the latest gear and learning from experts, to networking with industry leaders and reaching new markets. Don’t miss the chance to experience and shape the future of music.

Join us in 2025 for Music China and Music X – where music meets technology on a global stage. For more information on attending or exhibiting, visit the official Music China website or contact the organizers to secure your spot. We look forward to seeing you there!

Picture of Digishow Store Display

Digishow-Jam With Everything

Written by The MIDI Association on . Posted in Developers, DYI/Arduino/Maker/Robots, MIDI News, MIDI Product News, MIDI Software, Music China.

At the MIDI Forum, there were a number of technology presentations and one of the most fascinating was from Robin Zhang about the open source software he developed called Digishow.

Robin runs a creators’ collective in a beautiful old building that used to be the home of the Lester School and Technical Institute. They get diverse people from different backgrounds (musicians, lighting, artists, designers) to work together and create unique pieces of art using Digishow.

DigiShow is a lightweight control software designed for live performances and immersive show spaces with music, lights, displays, robots and interactive installations. It serves as an easy-to-use console for signal controlling, also enables signal mapping between MIDI, DMX, OSC, ArtNet, Modbus, Arduino, Philips Hue and more digital interfaces.

With using DigiShow LINK app, there are some scenarios assumed:

Producers: For live music or theatre performances, DJ or producers can arrange show lighting cues and stage automations on MIDI tracks alongside the music tracks in Ableton Live or other DAW. At the show, press the button on the Launchpad, the music loop and lighting effects will be instantly played in sync.

Ableton Live with tracks programmed for Digishow
Picture of magnetic and MIDI demo with lightshow

Performers: When playing MIDI instruments like drums or keyboards, DigiShow can trigger dynamic lighting changes and even robotic movements by MIDI notes following the beat or the music. Sensors can also be added to acoustic or DIY instruments to automatically generate MIDI notes.

Artists and Designer: For building interactive art installations, the creators often need to make software that works with the hardware. DigiShow provides OSC, ArtNet, WebSocket pipes for inter-application communication. Designers can create their interactive content in some creative software like TouchDesigner, Unity 3D, P5.js and access the hardware easily through DigiShow. Developers can also program using Python or JavaScript to connect DigiShow and extend interaction logic.

Storefront Display programmed by Digishow and simulated in Touch Designer

Makers and Hobbyists: DigiShow is for all show makers as well as hobbyists with little professional skills. Make digital shows for your own party time, or just make your house into a mini ‘disneyland’.

Audio Modeling’s Experience at MusicChina 2024: Successes, Discoveries, and New Collaborations

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, MIDI Product News, Music Accessibility Standard, Music China, The MIDI Association Special Interest Groups.

The Music China 2024 edition was an extraordinary and opportunity-filled experience for us at Audio Modeling. In collaboration with the MIDI Association and in the MusicX area, we had the chance to explore the Chinese music market and strengthen our presence in this key sector.

Discovering the Chinese Music Market

During the event, we had the opportunity to deeply understand the specific characteristics of the Chinese music market by meeting key players in the industry. We discovered a strong interest in the integration of technology in music education. The role of music education in China is central and constantly expanding, representing a great opportunity for us to develop innovative technological solutions that can make a significant impact.

Partnership with ROBKOO: A New Chapter

Audio Modeling and Robkoo photo

One of the highlights of Music China 2024 was the signing of our partnership with ROBKOO, a leading company in the production of electronic controllers and wind instruments. This collaboration marks a strategic step for Audio Modeling, opening doors to a growing market where electronic controllers are becoming increasingly popular.

The partnership with ROBKOO highlights the importance of a rapidly growing sector in China, allowing us to work with a leading company to develop cutting-edge and accessible musical solutions for an ever-expanding audience.

Awards and Innovation: The Success of UniMIDI Hub

At Music China, we were proud to receive two prestigious awards: the MIDI Innovation Award and the China User Choice Award, both won thanks to our UniMIDI Hub prototype. This project embodies our vision of musical accessibility, aiming to make music creation accessible to everyone.

UniMIDI Hub represents just the beginning of our commitment to creating an inclusive musical ecosystem, usable by people with disabilities as well as anyone who wants to explore new forms of musical expression.

Lecture at the Shanghai Conservatory of Music (SHCM): Engagement and Interest

Another significant moment during our time in Shanghai was being guests at the Shanghai Conservatory of Music (SHCM), where we held a lecture on our SWAM instrument physical modeling technology. The lecture saw great participation and interest from the students, who asked numerous questions to understand how this technology can revolutionize the way music is produced and performed.

The enthusiasm shown by the students at the Shanghai Conservatory confirmed for us how strong the interest in technological innovation is within the Chinese educational sector. We are confident that this collaboration will continue to develop in the future, helping to train the next generation of musicians through advanced technologies.

Chinese Musical Instrument Association (CMIA), The MIDI Association and The Future Music Technology Committee

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, MIDI Product News, Music China.

The MIDI Association and the Chinese Musical Instrument Association (CMIA) have always had a close and mutually beneficial relationship. We have met every year for over decade to discuss the evolving state of the musical instrument industry with CMIA.

The important role that organizations like CMIA and NAMM play in shaping the future of the Musical Instrument Industry cannot be ignored.

During the pandemic, we actually deepened our relationship with the CMIA by providing people in China with virtual events about new MIDI products and specification hosted on The MIDI Association’s internal communication’s platform MIDIable and iframed on Music China’s WeChat channel.

Last year when we could finally return in person to Music China, we signed the 2023 Shanghai Consensus Agreement between CMIA and The MIDI Association.

Shanghai Consensus 2023

Last year (2023) both sides agreed that over the past years, the China MIDI musical instrument industry has maintained smooth communication and multi-dimensional cooperation between CMIA and TMA and agreed to further cooperation in order to:

  • Stimulate MI industry development
  • Boost trade shows and industry events
  • Establish mechanisms for efficient exchange of information and data
  • Foster industry technology innovation

The MIDI Association’s success at Music China 2024 is directly attributable to the support we received from CMIA and from Shanghai Intex, the company that runs the Music China trade show.

Here is a statement by Wang Shicheng from our 2024 meeting at Music China .

As the cornerstone of modern digital music, the development of MIDI technology has a far-reaching impact on the future development of the entire electro-acoustic instrument industry.

The International MIDI Forum will help more people understand and master MIDI technology through the promotion of advanced MIDI technology and application technology lectures, roundtable forums and other activities, lower the threshold for music production, and enable more enthusiasts to participate in music creation.

There are a considerable number of music performance groups in China, and MIDI technology and products have great development potential in the Chinese market. The participation and contribution of the Chinese MIDI industry has played a positive role in promoting the development and growth of the international MIDI industry.

In the next step, the organizers of the exhibition will continue to increase resource support for MIDI international exhibition areas, forums, activities, roadshows and other theme activities to attract more international MIDI companies to participate in the exhibition in China.

The MIDI Association and the Japan Music Electronics Industry Association are welcome to strengthen exchanges with the Chinese MIDI industry in product manufacturing, design, branding, technology development and innovative research and development to achieve mutual benefit and win-win results.

WANG SHICHENG

PRESIDENT, THE CHINESE MUSICAL INSTRUMENT ASSOCIATION
Meeting between CMIA, AMEI and The MIDI Association at Music China 2024

Wang Shicheng emphasized that the International MIDI Forum plays an important role in promoting technological development, promoting industry exchanges, popularizing education and integrated development.

“We should make full use of the industry platform of the Shanghai International Musical Instruments Exhibition, work together with the international MIDI industry in an open and cooperative manner, and continuously enhance China’s voice and influence in the global application of MIDI 2.0 technology”.

The 2024 Future Music Technology and International MIDI Technology Development Forum

On October 12, the 2024 Future Music Technology and International MIDI Technology Development Forum was held during the Shanghai Musical Instruments Exhibition.

The entire series of activities includes international project roadshows, keynote speeches, special discussions, and roundtable forums. They are rich in content and novel in form. They deeply analyze the latest developments and future trends of current international MIDI technology and the market, and provide in-depth communication opportunities for professionals and MIDI enthusiasts.

The event was hosted by the China Musical Instrument Association and Shanghai Intex Exhibition Center Co., Ltd., organized by the Association’s Future Music Technology Committee and other organizations, and strongly supported by The MIDI Association and AMEI.

The event brought together key MIDI companies in the US, China and Japan, including Zhao Ping, Chairman of Jiangsu Yinfei Technology, Ge Xinghua, General Manager of Medeli Electronics (Shanghai) Co., Ltd., Zhao Yitian, Chairman of CME Co., Ltd., Cao Qiang, Deputy General Manager of Changsha Hotone Electronic Technology, and heads of international MIDI industry leaders such as Focusrite, Amenote, Midiable, and MIDI PLUS.

Check Out Our Full Article On The 2024 MIDI Forum

Music China 2025 & Music X – Where Music Meets Technology

In 2025, Music China returns to Shanghai with an expanded focus on the fusion of music and technology. This year, the show proudly presents Music X – the Music Technology and Applications Conference – as a centerpiece of the event. Music China, now a UFI-approved international exhibition, is one of the world’s largest and most…

Continue Reading Music China 2025 & Music X – Where Music Meets Technology

CMIA/MIDI Innovation Award Roadshow

One of the most interesting activities organized by CMIA and The Future Music Technology Committee was the MIDI Innovation Award roadshow.

MIDI Association companies from overseas were invited to do presentations to Chinese companies and organizations. Some of the companies were looking for distribution, some were looking for exposure in the Chinese market and some were looking for possible OEM partners.

Amenote and Azoteq showed off a unique keyboard technology that is really suited to developing MIDI 2.0 products

Audio Modeling was looking to develop relationships with universities to expand their presence for SWAM instruments in the education market.

Arcana was looking for possible OEM partners to help them reduce costs to make the Arcana Strum more financially accessible.

Sergey Antonovich was looking at several different collaboration possibilities for his two projects- the Flex Accordian and the Party Maker.

Sergey Antonovich was looking at several different collaboration possibilities for his two projects- the Flex Accordion and the Party Maker.

The Chinese Music Instrument Association, The MIDI Association, The Association of Musical Electronic Industries (Japan) and The Future Music Technology Committee all believe that the future of the musical instrument industry is digital.

We are all committed to working together to create more expressive and more inclusive digital musical instruments with a goal to make more more music makers and ensure that music and music education continues to be a vital part of people’s lives.

The MIDI Forum at Music China 2024

Written by The MIDI Association on . Posted in MIDI 2.0, MIDI 2.0 Resources for Developers, MIDI and Artificial Intelligence, MIDI Association Event List, MIDI News, Music China.

With the help of Geoffery Ge from Medeli and Yitian Zhao from CME Pro, Music China arranged for a MIDI Forum with experts from all over the world. The setup was actually quite amazing. There was a very nice AV setup, but most impressive was the simultaneous translation.

When MIDI Association members were speaking English, Chinese people were provided translations into Chinese and when Chinese MIDI Association members spoke Chinese, the English speakers were provided English translations. This was not just for the panel participants, but for the entire audience which consisted of over a 100 people. Even Miura-san from AMEI had translation as Music China had arranged for a brand ambassador from Shanghai Conservatory of Music who spoke fluent Japanese. It was impressive and really underscored that MIDI is the universal digital language of music. People on the panels spoke different languages, but they all spoke MIDI!

Future Music Technology and International MIDI Technology Development Forum. Forum time 14:00-17:00 p.m., October 12, 2024

Organizer China Musical Instrument Association, Shanghai Intex Exhibition and Convention Center Co., Ltd.

Facilitator Future Music Technology Committee of China Musical Instrument Association and Sound and Music Technical Committee of China Electronic Audio Industry Association

Co-Facilitator The MIDI Association

Shanghai Pudong New Area Advanced Audio and Video Technology Association

Forum content:

Panel Discussion: Progress in the Global Application of MIDI 2.0 Technology

Zhao Yitian, The founder and CEO of CME, Member of the Executive Board of the MIDI Association

Guests:

1) Athan Billias- Member of the Executive Board of the MIDI Association.

2) Daisuke Miura-Chairman of the MIDI Standards Committee of the Japan AMEI Association

3) Mike Kent-Chairman, MIDI 2.0 Working Group, Chief Strategy Officer, AmeNote Inc.

4) Joe Zhang-Director of R&D Technology of Medeli Electronics (Shanghai) Co., Ltd. and Member of the Technical Standard Board of the MIDI Association

First, Athan Billias, MIDI Association board member explained some basics about The MIDI Association.

Daisuke Miura from AMEI, the Japanese MIDI organization explained about AMEI’s role in the world of MIDI.

Then Mike Kent (Exec Board member and chair of the MIDI 2.0 Working Group) explained the current state of the technical specifications with an emphasis on the new Windows MIDI 2.0 open source driver that his company is developing with the support of AMEI.

After Mike, it was Joe Zhang from Medeli’s turn to explain the state of MIDI 2.0.

Joe is on the Technical Standards Board of The MIDI Association and gets up at 3 am in the morning to attend this meeting every 2 weeks. With members in Europe, the United States, Australia and China, there is no perfect (or even good) time to schedule a meeting for everyone. But Joe has been getting up at 3 am for 6 years now so maybe it is time to shift and pick a time that’s more convenient for him.

2.Keynote Speech: Review and Prospect – The Convergence of Music Technology

Guest: Yu Yang- Dean and Professor, Department of Music Engineering, Shanghai Conservatory of Music, Doctoral supervisor and famous composer

3.Dialogue between two people: Will Artificial Intelligence Destroy Everything?

Guests:

1) TamiX Tang Nan- Buchla modular synthesizer artist, visual artist, and the founder of Midifan.com

2) L+R Wang Lu- Sound artist, electronic music producer, arranger, sound interaction producer, independent radioanchor

4.Keynote Speech: Automatic Music Transcription: A Bridge to the Symbolic Representation of Music in the Future

Guest: Wu Yulun- Ph.D., School of Computer Science and Technology, Fudan University

5.Keynote Speech: Jam with Things: Music Geeks’ Improvisational Instrument Modification

Guest:Robin Zhang

Founder of Digishow – digital performing arts open-source project

We are going to do a separate article on Digishow and Robin because we got a chance to visit him on Sunday night at what was once the Lester Institute and were blown away by the creative things he and his team were doing.

6.Roundtable Discussion: Discussion on the development of future musical instruments and music technology in China

Ge Xinghua- General Manager of Deli Electronics (Shanghai) Co., Ltd

Guests:

1) Zhao Yitian- The founder and CEO of CME

2) Chen Guobin- Deputy General Manager of Ringway Electronics (Jiangsu) Co., Ltd.

3) Huang Jianheng,- Director of Longjoin Group, CTO, Co-founder of MIDIPLUS brand, CEO of MIDIPLUS

4) Zhang Guangzhong- Director of R&D Technology of Medeli Electronics (Shanghai) Co., Ltd.

5) Cao Qiang- Deputy General Manager and CTO of Changsha Hotone Electronic Technology Co., Ltd

We hope this gives you a bit of feel of how much there is going on in China with MIDI 2.0. There is a tremendous energy there. During the roundtable with the Chinese members, Joe Zhang said that China hadn’t been able to participate in MIDI 1.0’s development because the technical level in China wasn’t ready at the time. But he said that with MIDI 2.0, it was the time for Chinese companies to not just participate, but lead in MIDI 2.0 development.

Looking at the technical level of all our Chinese members and their openness to new ways of using tools like AI, it’s clear that Joe Zhang was right.

To see Music China’s coverage of Music X and the MIDI forum, click the link below.

https://mp.weixin.qq.com/s/aPkYKMMLZr61Tp5UhfEKXQ

Picture of X Stage during MIDI In Music Education presentation

MIDI Association Presentations on the Music China 2024 X Stage

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI In Music Education, MIDI Innovation Awards, MIDI News, MIDI Stories, Music Accessibility Standard, Music China, The MIDI Association Special Interest Groups.

Music China and the Chinese Musical Instrument Association (CMIA) have really stepped up their support for MIDI and digital music making and right next to The MIDI Association booth was the X Stage where we did a number of presentations over the course of 4 days.

Brian Hardgroove and Sennheiser Immersive Audio Presentation

Because of a long standing relationship, Sennheiser supported Brian Hardgroove’s appearance at Music China’s opening performance. He also did the first presentation on the X Stage next to The MIDI Association. Brian along with IMAC advisory board member Nevin Domer (who ran a punk record label in China and speaks fluent Mandarin) and Zhao Yajun, engineering specialist for Sennheiser presented a talk on the X Stage. Brian focused on the process of cross border, cross cultural communication in working on songs with Bian and Kong and Zhao Yajun focused on Sennheiser products particularly the HD490 Pro headphones.

The MIDI Association had worked with Music China and Sennheiser so people could come to The MIDI Association booth and register to receive a copy of a song written by Brian which featured Bian on Erhu and Kong on piano and also enter a drawing to win a pair of headphones.

This really helped us increase traffic at the MIDI Association booth.

MIDI Innovation Awards and Chinese Users Choice Awards Presentation

Finalists in the MIDI Innovation Awards were invited to participate in Synthefest UK 2024 , Music China 2024 and NAMM 2025. Here is an article we did Synth Fest UK on the event and a picture of from the event itself.

Roles and Specializations for Game Audio Professionals

The Interactive Audio Special Interest Group (IASIG) was formed in 1994 as a special interest group of The MIDI Association to allow developers of audio software, hardware, and content to exchange ideas about improving the state of the art in interactive audio. In the beginning, IASIG activities focused primarily on influencing hardware and software design,…

Continue Reading Roles and Specializations for Game Audio Professionals

Boaz from Arcana Instruments Strum, Jean Baptiste Thiebaut from The MIDI Innovation Awards and Andrej Kobal from seqMPEror.

At Music China we had a great panel and participation by several of the winners and finalists. Here is the promotional video we created to promote the event at Music China.

MIDI Innovation Awards and Chinese Users Choice Awards

Finalists in the 2024 MIDI Innovation Awards were also entered into the Chinese Users Choice Awards where Music China promoted the products in China and users were able to vote for their favorites.

Audio Modeling won both the MIDI Innovation Awards in the non commercial software category and the Chinese Users Choice Awards. We covered this in our article The MIDI Association At Music China 2024

This picture shows the ranking of the Chinese Users Choice Award winners.

The Chinese User Choice Awards winners

There were a lot of MIDI Innovation Award finalists and winners at Music China including Audio Modeling, Arcana Strum, Party Maker and Flex Accordion.

Audio Modeling explains the UniMIDI Hub at Music China
Haim Kairy holds the Arcana Strum
Haim Kairy holds up the Arcana Strum at the Music Accessibility panel at Music China 2024
Particle Shrine Video at Music China
Flex Accordion and Party Maker performance
Party Maker and Flex Accordian
Party Maker and Flex Accordion
Party Maker
MusicX Stage Music Innovation Awards Presentation

Music Accessibility Presentation

Above is the promotional video we created to promote the event at Music China.

The Music Accessibility presentation at the X Stage featured two 2024 MIDI Innovation Award winners. Arcana Instruments won in the Commercial Hardware category for the Arcana Strum and Audio Modelingwon in the non-commercial software category for UniMIDIHub.

In addition to the MIDI Innovation Award winners, we invited two of brand ambassadors and a special guest, Liang Ge from Kong Audio . He showed up several minutes before the start of the presentation because he was interested in music accessibility. His company develops virtual instruments covering modern and ancient Chinese instruments as well as western orchestral instruments.

His English is great so we roped him into being the translator for the Music Accessibility presentation at the very last minute. Thanks to Kong Audio for their support.

Liang Ge from Kong Audio
Haim Kairy with Arcana Strum

MIDI In Music Education Presentation

With all the support we got last year from Xinghai Conservatory of Music and this year from Shanghai Conservatory of Music, we know that MIDI In Music Education is going to be an important topic in China in the future.

Zhao Yitian and Athan Billias from the MIDI Association executive board gave visitors to Music China an update on our plans to release a MIDI curriculum created by SAE Mexico and encouraged Chinese universities to translate our documents into Chinese.

MusicX stage MIDI in Music Education Music China 2024

In our next article, we’ll cover the 4 hour MIDI Forum that Music China arranged for Saturday, October 12, 2024.

Music China 2024 (Set Up and Opening Ceremony)

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China.

Music China wrapped up on Sunday, October 13, but we wanted to capture our impressions of the show while they were still fresh.

Wednesday, October 9 was set up day and we had a great booth that was constructed by the Music China (Shanghai Intex) team.

One side of the booth was the MIDI 2.0 Experience area
One side of the booth was for MIDI Innovation Award winners.
One side focused on the MIDI Initiatives including MIDI In Music Education, Music Accessibility and the MIDI Innovation Awards.
One side of the booth focused on MIDI 2.0 specifications

The focus of the booth was a four sided structure with glass walls, wooden desks on the outside covered with MIDI branding and a good sized room on the inside where MIDI Association members could hold meetings.

Each of the four walls had a large TV screen, an Elgato StreamDeck and a GMKtec Mini PC N97 (a neat little box that is a complete Windows computer in a tiny package).

After the computer was programmed with automated Powerpoint slides, and a Elgato StreamDeck Profile, you could take away the mouse and keyboard and the whole interface for selecting videos was done by the StreamDeck.

The kids from Shanghai Conservatory loved this idea. You can see an example below of the presentations and that all the slides were translated into Chinese.

In the very first booth picture above, you will also notice several young Chinese wearing MIDI T shirts.

Music China arranged for 16 students from Shanghai Conservatory of Music (4 each day) to come and work as volunteer Brand Ambassadors. We also had Brand Ambassadors for the non-Chinese members of The MIDI Zone like Audio Modeling and Amenote. We decided to reuse some of the T shirts from NAMM and so all of our MIDI Association booth team had MIDI T shirts so visitors would know who to talk to.

We cannot tell you how amazing these young students were. They all spoke English well and really knew music production and MIDI, but even more important they were passionate and helpful to everyone, both The MIDI Association team members and Chinese visitors alike.

Music China Opening Ceremony

The MIDI Association helped put together the music for the opening ceremony for Music China.

The crowd awaiting the opening ceremony performance from Brian Hardgroove, Bian Liunian and Kong Hongwei.

Sennheiser supported Brian Hardgroove to come to Music China so with the help of Yitian Zhao, MIDI Association Exec Board Member and Vice President of the Chinese Musical Instrument Association, we connected Brian with some of the best musicians in China and they worked together on a global collaboration between musicians from different countries, who share the universal language of music.

Three Masters : One World

Brian Hardgroove is a record producer, bassist, drummer, and member of the legendary band Public Enemy. His most cherished work is the production of two of China’s premier punk rock bands Demerit and Brain Failure.

Bian Liunian is a musician, composer and musical director of the Beijing 2008 Olympic Closing Ceremony and the CCTV New Year’s Gala, one of the most watched television programs in the world. He is also a judge for The MIDI Innovation Awards.

Kong Hongwei (Golden Buddha) is celebrated as China’s most influential and inspiring jazz musician. 

Together they performed three songs live and they also worked together on a recording of one of Brian’s newest songs “Can You Hear Me” which will be released soon.

MIDI 2.0 Experience Zone

The MIDI 2.0 Experience section of the booth featured the Yamaha Montage, Korg Keystage and Roland A88MKII.

The Montage was connected to Cubase and running MIDI 2.0 on the latest developer release of the Microsoft Open Source driver funded by AMEI, the MIDI Japanese organization.

There was also an excellent movie by Ujie-san showing off the power of MIDI 2.0 hi resolution.

The Korg Keystage showed off the power of Property Exchange’s bi-directional communication and that some parts of MIDI 2.0 can even be implemented on 5 PIN!

MIDI Zone booths and Music X Stage

The MIDI Association booth was the hub of Hall N. Our booth was right next to the Music X Stage where we were abel to do many presentations over the course of 4 days.

The crowd as the MIDI Innovation Awards and Chinese User Choice presentation.
Haim Kairy From Arcana watches as a Chinese person learns to use the Arcana to easily play and strum songs.
Ray Williams from IMSTA discussing the software business in China with the folks from Steinberg.
Exec Board Member Lawrence Levine, CMIA President Wang Shicheng and MIDI Innovation Award judge Bian Liunian at the MIDI Association booth.

As you can clearly see, The MIDI Association had a lot going on at Music China and we have tons more to share in the next few days.

We were inspired by the energy and passion for digital music making we saw at Music China and are already looking forward to next year.

Music X at Music China

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China.

Explore a new realm of music, where technology and art meet. The Music X Future Museum is about to open, taking you to listen to the sound of the future and participate in an immersive music experience. Get ready and join us to start this soul-stirring journey of future music!

This year’s Music X has four theme areas: [MusiX Lab Music Technology Exhibition Area], [MusiX Life Music Life Exhibition Area], [X Stage] and [MIDI Innovation Area], from the interaction of cutting-edge technology to the immersive experience of daily music life, to the collision of ideas of the latest viewpoints, and there will be different exciting activities in the museum every day.

MIDI Innovation Area

We will be be inviting people at Music China to try out a number of MIDI 2.0 products including the Roland A99MKII, The Yamaha Montage M and Korg Keystage. We will also be explaining our core initiatives – MIDI In Music Education, Music Accessibility, Interactive Audio. We will feature hands on demos of several MIDI Innovation and Chinese User Choice Awards winners and also have one area of the booth dedicated to technical explanations for developers.

MusiX Lab Music Technology Exhibition Area

This area is similar to The MIDI Showcase at NAMM. This year, there are a number of companies attending from overseas. Here is a list of The MIDI Association companies at Music China 2024.

Hall N Music X area– Artiphon, Amenote/Azotech, Audio Modeling, CME, Donner, MIDIPlus, Synido, Novation, ASM-Ashun Sound Machines, Avid

Hall W- Medeli: W4B42, Ringway: W4E42, Amason: W1D20, N1C55, Donner: W5C52, Hotone: W5E32

Many overseas companies are represented by their Chinese distributors.

MusiX Life

This year’s Music Life exhibition area has joined hands with Qiantan 31, MindLax, and e-commerce giant JD.com to create an audio-visual feast and carefully prepare a series of colorful activities for the audience. This cooperation not only deepens the seamless connection between music and life, but also through the carefully designed immersive experience, every friend who enters the exhibition area can deeply experience the extraordinary charm of music in daily life, and realize a wonderful encounter between soul and melody.

X Stage

As the intersection of music and future technology, X Stage will set sail again this year, bringing together the world’s electronic music elites and cutting-edge technologies, leading you to explore the infinite possibilities of future electronic music technology.

The stage has arranged new product launches, product demonstrations, master sharing and international electronic music competitions, bringing you rich activities around the clock!

At the same time, this year’s guest lineup has been upgraded again, with industry bigwigs, association experts, college professors, etc. coming together to share the latest cutting-edge technology content, as well as live performances by music producers and senior artists, to jointly promote the popularization and development of music culture.

X Stage Event Schedule

Future Music Technology and International MIDI Technology Development Forum

Forum time: 14:00-17:00, October 12, 2024

Forum location: Meeting room N2-M42, Music China 2024

This time, Music X has upgraded the guest lineup of the MIDI Forum. The forum mainly focuses on the latest developments in MIDI technology, and invites domestic and foreign experts to participate in the event. Through keynote speeches, roundtable discussions, special discussions, etc., it deeply explores the future trends and application prospects of MIDI technology. From basic principles to cutting-edge applications, from industry insights to technical practices, the forum will present you with rich and diverse knowledge.

Forum topics: Future Music Technology and International MIDI Technology Development Forum

Organizer: China Musical Instrument Association, Shanghai Intex Exhibition Center Co., Ltd.

Organizer: Future Music Technology Committee of China Musical Instrument Association and Sound and Music Technical Committee of China Electronic Audio Industry Association.

Co-organizers: The MIDI Association and Shanghai Pudong New Area Advanced Audio and Video Technology Association

Forum time: 14:00-17:00, October 12, 2024

Forum location: Meeting room N2-M42, Music China 2024

Future Music Technology and International MIDI Technology Development Forum Speakers

Zhao Yitian

Vice Chairman of the Chinese Musical Instrument Association, Chairman of the Future Music Technology Professional Committee of the Chinese Musical Instrument Association, Member of the Executive Committee of the International MIDI Association, Founder and Chairman of CME.

Athan Billias

Currently a member of the Executive Committee of the MIDI Association. Athan has devoted his life to music, technological innovation and MIDI. He was the product planning manager of Korg, helping the Korg M1 synthesizer become the company’s best-selling hardware. Athan then joined Yamaha as the marketing director, participating in the product planning and marketing of all Yamaha synthesizers from the S80 to the Montage.

Daisuke Miura   

Chairman of the MIDI Standards Committee and Head of the Sound Processing Platform Group of Yamaha Digital Musical Instrument Development Department.

As a member of AMEI, he participated in the development of MIDI 2.0 standard with other AMEI members and MIDI Association members. He was appointed as the chairman of the committee at the beginning of this year.

Mike Kent

Chairman of MIDI 2.0 Working Group, Chief Strategy Officer of AmeNote Inc.

Mike led the technical design of MIDI 2.0, including MIDI-CI and the General MIDI Packet. His company, AmeNote, makes ProtoZOA, the MIDI Association’s standard test hardware tool. AmeNote also developed the USB MIDI 2.0 driver, which will be part of Microsoft’s upcoming MIDI 2.0 support in Windows. Mike is a co-author of the USB MIDI 1.0 and 2.0 specifications.

Joe Zhang

Technical Director of Medeli Electronics (Shanghai) Co., Ltd., member of the Technical Standards Committee of the International MIDI Association.

He has won international or national awards such as the MusicChina Best Innovation Award, CES Asia Innovation Award, IF Design Award, Good Design Award, and has 14 national patents authorized. He has won the 13th Five-Year Light Industry Science and Technology Innovation Advanced Individual Award and the title of Industry Science and Technology Star.

Yu Yang

He is a famous composer and currently a professor, doctoral supervisor, and director of the Department of Music Engineering at the Shanghai Conservatory of Music. He is also a senior researcher at the He Luting Chinese Music Academy, director of the Shanghai Key Laboratory of Music Acoustic Art, executive vice president of the Film Sound Art Committee of the China Film Association, deputy director of the Art and Artificial Intelligence Committee of the China Artificial Intelligence Society, deputy director of the Computational Art Branch of the China Computer Society, deputy director of the Music and Sound Committee of the China University Film and Television Society, and a distinguished expert at the Artificial Intelligence Creation Laboratory of the Microsoft Internet Engineering Academy. He is the leader of the National First-Class Undergraduate Major “Recording Art” of the Ministry of Education and the person in charge of the New Liberal Arts “Music Artificial Intelligence Professional Exploration and Practice” project. He is also the person in charge of the Science and Technology Innovation Project “Multi-dimensional Cloud Music Interaction System” and “Artificial Intelligence Assisted Music Therapy” of the Ministry of Culture and Tourism of China. He is also the chief professor of the Shanghai Key Innovation Team “Music Technology and Digital Media Talent Training and Art Practice”.”

TAMIX Tang Nan

Tang Nan is a Buchla modular synthesizer player, visual artist, photo idol, skateboard coach, founder of Midifan, and one of the organizers of “Methods of Communication”.

L+R Wang Lu

Sound artist, electronic music producer, arranger, sound interaction producer, independent radio host, DJ.

Specially appointed expert consultant of the Live Recording and Sound Amplification Technology Professional Committee of the China Recording Engineers Association.

Producer, arranger and leader of “New Yuefu Kunqu Opera”. With more than 10 years of experience in pop music production, he has served as album producer and arranger for many well-known artists.

He founded the electronic band Yao Band and served as the DJ, leader and producer. He filmed Apple Ipad commercials twice in 2013 and 2014 and Xiaomi commercials in 2016. In 2018, he won the CMA Singing Committee’s Best Dance/Electronic Singing Album Award.

He founded the well-known independent music network radio station Triceratops Radio and served as the host. He is also the producer and host of Chengdu City Sound FM102.6 City Yao Music.

Wu Yulun

Wu Yulun is a PhD candidate at the School of Computer Science and Technology, Fudan University, under the tutelage of Professor Li Wei. His research interests and directions include music information retrieval, automatic music transcription, pitch estimation, technique recognition, and music emotion recognition. During his studies, he published many papers at well-known domestic and international conferences such as ICASSP, ICME, ISMIR, and CSMT. His current research focuses on the symbolic representation of traditional Chinese music and the interpretability of large-scale language models for music.

Robin Zhang

Founder of DIGISHOW digital performing arts open source project.

As a digital geek who loves music, Robin open-sources the software and workflows he develops, and works with his partners to transform everyday objects in life into electronic musical instruments.

We add digital music, lighting, screens, robots, interactive devices and other technological elements to the “performance scene” or “immersive space”, and regard objects, space, people and systems as potential performers. Through the DIGISHOW open source project, whether you are a creator, performer, operator or an ordinary person, every daily scene in life can be transformed into a “stage” for parties and performances.

Ge Xinghua

General Manager of Deli Electronics (Shanghai) Co., Ltd., Vice Chairman of the Future Music Technology Professional Committee of the Chinese Musical Instrument Association.

He has been engaged in the R&D and technical management of electronic musical instruments at the R&D center of Deli Group for more than 20 years. During this period, he led the team to carry out technological innovation and completed the development of various types of high-end electronic musical instruments, as well as the development of a variety of integrated circuit chips and underlying platforms of different grades. 

In 2019, he was awarded the title of Outstanding Entrepreneur by the China Musical Instruments Association.

Huang Jianheng

Director and CTO of Longjian Group, co-founder of MIDIPLUS brand, CEO of MIDIPLUS, founder of China Arranger Competition, and part-time industry mentor at Xinghai Conservatory of Music.

He entered the electronic musical instrument industry in 2006 and has participated in the product development and design of many mid-to-high-end electronic musical instruments and professional audio brands around the world, including: Korg, Native Instruments, Arturia, Akai, Alesis, Blackstar, etc.

Among them, the MIDI keyboard products and professional audio interfaces that he participated in designing and manufacturing are in the leading position in the world. He has become a famous expert designer of musical instrument keyboards, synthesizers, and professional audio at home and abroad. Since 2014, he has become the world’s largest MIDI software and hardware service provider.

Its MIDIPLUS brand has become the largest MI consumer brand in China, and its product research and development has obtained dozens of national patents. In 2019, he led the team to design the world’s first portable folding piano with multiple patents. In 2020, it attracted the attention of CCTV and launched the “Music Going to the Countryside” charity event to help the poor and aid students in the same year. So far, it has entered dozens of primary and secondary schools and kindergartens, opened American music classrooms, and actively and continuously promoted the interactive integration of music products and education to create more possibilities for music and cultural life.

Chen Guobin

Deputy General Manager of Yinfei Electronics (Jiangsu) Co., Ltd., senior engineer, has been responsible for the company’s product planning, organization and coordination for a long time. He specializes in the research, development and application of MIDI musical instruments. He is one of the experts in MIDI standard research in China’s musical instrument industry and has repeatedly won various scientific and technological progress awards at the municipal level and above.

Cao Qiang

Deputy Technical General Manager of Changsha Huanyin Electronic Technology Co., Ltd., graduated from the National University of Defense Technology, senior electronic musical instrument designer, Chinese musical instrument “industry craftsman” and “technology star”, member of the National Musical Instrument Standards Committee, has very extensive knowledge and rich experience in digital audio technology development.

Link to Music China Article about The MIDI Forum

MIDI Association 2024 Music China Booth

The MIDI Association At Music China 2024

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI Innovation Awards, MIDI News, Music China, The MIDI Association Special Interest Groups.

The MIDI Association has been actively involved with Music China for many years. You can read about that history in the articles at the bottom of this page.

But in this article, we’ll focus on Music China 2024 because there is a lot going on.

Statistics About Music China

Date: October 10-13, 2024 (Thursday-Sunday)

Last year there were 122,184 people who attended Music China from 92 countries and there were 1,832 from 23 countries. You can get an idea of what Music China 2023 was like from this picture.

The MIDI Association Booth

MIDI Association 2024 Music China Booth
Rendering of The MIDI Association Booth design

The MIDI Association booth will have areas for MIDI 2.0 products, MIDI Innovation Award products and explanations of our major initiatives- MIDI In Music Education, Interactive Game Audio, and Music Accessibility.

This is a picture of Andrea Martelloni, one of the winners of the 2023 MIDI Innovation Awards at last year’s MIDI Association booth at Music China. He traveled to China and spent 4 days demoing to both end users and companies who were interested in his technology.

MIDI Association Companies at Music China

A number of MIDI Association companies will have booths at Music China in the Hall N, MusicX area.

The following MIDI Association companies will have booths at Music China (some in the Music X Area and some in the other halls at Music China).

  • Music X area
    • Artiphon
    • Amenote/Azotech
    • Audio Modeling
    • CME
    • Donner
    • MIDIPlus
    • Synido
    • Novation
    • ASM-Ashun Sound Machines
    • Avid
  • Medeli: W4B42
  • Ringway: W4E42
  • Amason: W1D20, N1C55
  • Donner: W5C52
  • Hotone: W5E32
  • Mooer: W5C44

The Chinese Users Choice Awards

Music China arranged for all 15 finalists in the 2024 MIDI Innovations Awards to be entered into the Chinese Users Choice Awards.

This year’s winners of the Chinese User Choice awards are:

  1. Audio Modeling- UniMIDIHub
  2. Artiphon-Chorda
  3. Manifest Audio-Sonification Tools
  4. Christo Squier-Particle Shrine
  5. Playmodes Studio-PPFF

The winner of the Chinese Music Choice Awards will be automatically entered into the Future Shock Awards which includes which includes entrants outside of The MIDI Innovation Awards and also entrants from China.

Presentations at the X Stage in Hall N

The MIDI Association will be doing three presentations at Music China’s X Stage in Hall N.

  • Chinese Users Choice and MIDI Innovation Award Winners
  • MIDI In Music Education
  • Music Accessibility

We’ll provide more details on the presentations and times soon.

Presentations at the Music Lab last year at Music China 2023

Performance at the opening ceremony of Music China 2024 by Brian Hardgroove, Bian Liunian and Kong Hongwei

Brian Hardgroove-Musician/Producer and bass player for Public Enemy
Bian Liunian- Chinese Erhu musician, composer and musical director of the Beijing 2008 Olympic Closing Ceremony and the CCTV New Year’s Gala, one of the most watched television programs in the world and 2024 MIDI Innovation Award judge.
The renowned Chinese jazz pianist, Kong Hongwei (known by his nickname-
Golden Buddha) is celebrated as China’s most influential and inspiring jazz musician. 

Mr. Hardgroove first started a close relationship with The MIDI Association at the 2023 NAMM show when his band Resonant Alien performed at the celebration at the MIDI@40/HipHOP@50 celebration.

Brian is attending Music China on the behalf of Sennheiser and he has written a song specifically for the occasion that will be mixed in immersive audio. It will feature recorded performances by Mr. Bian and Mr.Kong.

Hardgroove, Bian and Kong will perform the song live at the Music China opening ceremony where people will be invited to come to The MIDI Association to listen to the immersive audio mix on Sennheiser HD-490 headphones.

At The MIDI Association booth, people will be able to scan a code for a free download of the song and enter a raffle to win a variety of prizes including a pair of the Sennheiser headphones, an Artiphon Chorda, NFR codes Audio Modeling SWAM software and Manifest Audio Sonification Tools an other prizes.

Opening Ceremony at Music China 2023

Stay tuned for more about The MIDI Association

at Music China 2024

There is obviously a lot going on at The MIDI Association right now, but check back regularly because there are some really exciting things planned that we are just in the process of confirming. Also check out the following articles detailing our long and friendly relationship with Music China.

By the way for many people around the world, you no longer need a visa to visit China and even for the US, UK and Canada, it is pretty easy to go to Music China under a 6 day transit visa (you just need to travel to another country rather than go directly back to your country of origin).

Here is the place for more information.

More information about Music China

Other MIDI.org articles about Music China

Music China 2020 MIDI Technology Forum

Entering a New Era for Music and Musical InstrumentsThe Future of MIDI 2.0 Technology  Joe Zhang from Medeli and the  MIDI Association Technical Standards Board At Music China 2020’s MIDI Technology Forum, Joe Zhang (pictured in the article cover photo) gave an in-depth presentation covering a variety of MIDI topics. Joe is in the R&D department of MIDI Association corporate member Medeli and also…

Continue Reading Music China 2020 MIDI Technology Forum

Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

This is a translation of an article on the Chinese Musical Instrument Association’s website.  The original article is linked below. Music China is now scheduled for  January 14-17, 2022  Creating an interconnected space for music technology and leading the cross-border integration of the musical instrument industry  Under the background of the Internet+ era, science and technology…

Continue Reading Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

MIDI In China

MIDI has grown in importance in China as Chinese companies expand in both domestic and overseas markets The MIDI Association is tasked with promoting and managing MIDI specification for MIDI in every country in the world except Japan where the Association Of Music Electronics Industry (AMEI) is responsible for MIDI. Thanks to the leadership of Yitian Zhao,…

Continue Reading MIDI In China

Xinghai Conservatory of Music and The MIDI Association

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI Innovation Awards, MIDI News, Music China, The MIDI Association Special Interest Groups. No Comments on Xinghai Conservatory of Music and The MIDI Association

Last year at Music China, Shanghai Intex who runs the Music China show arranged for The MIDI Association to have three brand ambassadors from Xinghai Conservatory of Music in Guangzhou.

They were students who were studying at the school and were proficient in English and music technology. They are an amazing help in communicating with people at the Music China show. Not only could they translate, but we had videos we had create descriptions in Chinese and they were quick to figure out how to use the Visibox software to trigger the multiple videos via MIDI.

But it wasn’t until the last day of the show that we realized they were also really creative software engineers. The young student in the picture above had created software to work with a beat boxer to do duo performances.

We were provided a sneak peak at a number of entries to the 2024 MIDI Innovation awards from students at the University and an article about the school.

Students at the Xinghai Conservatory of Department of Musical Instrument Engineering are leading the integration of technology and artistic vision. Their diverse curriculum in musicology, design, physics, computer science,engineering,and mathematics equips them for innovative contributions in electronic instrument design and development. Their works reflect a blend of technical skill, imaginative exploration, and the rich heritage of musical tradition with digital technology. Next you will see some of the students’ best work!

FMB Sequencer made by Bin Yuan（Tyler）

FMB Sequencer made by Bin Yuan（Tyler）, FM sequencer part which uses pitch multiplication, and then connected to the triangle waveform of the FM waveform, while connected to the capture module, through the different pitch threshold set up to capture, so as to realize the real-time adjustment of the FM drum machine.The Bassline section is first set up with a panel control module, which facilitates direct visual control of all the connected functions. The settings for pitch and pitch grab are similar to the FM sequencer, but the waveform settings are different. I set up three waveforms: sawtooth, pulse, and triangle, which can be used separately or together for synthesized sound effects.

The sound effects created by the FM sequencer and Bassline are finally integrated with the mixer and then connected to the three effect modules to add richness to the sound. The three sound effects are Delay, Phaser and Reverb. In the panel design, in order to increase the visual effect, I added a two-position spectrum module, according to the sound or effect triggering adjustments and change the waveform or lighting cue changes, so that the sound and rhythm of the changes in the panel directly show, and at the same time, increase the user’s direct senses.

The “Moon Performance System,” a project by Zilu Li

The Moon Performance System seamlessly integrates MIDI controller, FM synthesizer, and drum sequencer presenting a cohesive and visually appealing design. The unique dual-circuit board MIDI controller allows users to simultaneously control the synthesizer and drum sequencer, enabling instant switching and concurrent play within the same system. Beyond its aesthetic appeal, this music system opens up new possibilities for music creators and performers. The Moon Sequencer offers a rich array of features, including the ability to adjust drum tones and pitch, select different effects, and engage in mixing processes without the need for additional sound packs. The Moon Fm Synthesizer boasts a cutting-edge frequency modulation (FM) engine, allowing the use of other oscillators to modulate specific ones, narrowing down the digitalized FM synthesis sound. With its unique XY-axis visual adjustment for envelopes and filtering, coupled with effects like distortion, delay, and chorus, it facilitates the effortless creation of captivating sounds. In summary, the Moon Performance System provides a diverse range of possibilities for music creation.

Yizhong Zheng has created two distinct works, XIAO and DYZZY’s SEQ

The first work is a Kontakt sample-based sound source plugin centered around the traditional Chinese instrument, the xiao. It includes samples of fundamental techniques used in woodwind instruments such as blowing, vibrato, air-driven sounds, and percussion. These samples are categorized into three musical intensity levels: pp, mf, and ff, catering to the needs of music arrangement and production. The plugin also incorporates effects like delay, reverb, chorus, and compression, all of which can be adjusted and viewed through the user interface. In terms of design, Yizhong Zheng  used 3D modeling software to create a three-dimensional model of the xiao as the right-side skin window, incorporating elements of vinyl and metal to appeal to modern music producers while blending in elements of both Chinese and Western culture.

The second work, named “DZZYZ’S SEQ,” was crafted by Yizhong Zheng using Reaktor software. In developing this drum sample combination sequencer, he combined existing sequencer functionalities available in the market with innovative features. This drum sequencer comprises four types of drums: kick drum, hi-hat, snare drum, and percussion. Each drum can be modulated through various effects, resulting in completely distinct drum sounds. Furthermore, individual drums can be adjusted for pitch and effects, and mute switches are available for each section to create real-time drum effects ranging from subtle to complex. The user panel’s bottom section corresponds to the beats of the four drums (kick, hi-hat, snare, and percussion) from top to bottom along the horizontal axis. Beneath the green box on the user panel are the corresponding beat positions, allowing users to adjust the volume of individual beats by moving the black square within the box. Finally, a filter effect is placed after all channels to modulate the overall music, enhancing the overall musical experience.

OXIDE-Lofi by Liangsen Chen

“OXIDE-Lofi”is a sophisticated lo-fi effect processor offering a rich toolkit for vintage lo-fi sound production.It features advanced input/output level adjustments for significant sound control flexibility. With its panning control, music can be precisely positioned within the stereo field, enhancing auditory effects. The filter functionality supports various modes to accommodate diverse musical styles and requirements, expanding creative possibilities. Integrated reverb effects enrich the spatial depth of compositions, while seamless DAW integration ensures efficiency and convenience in the music production process. These characteristics demonstrate a commitment to technical innovation and enhancing the user experience in music creation.

The “Ya Sequencer” by Zeya Li

The “Ya Sequencer” by Zeya Li is an advanced 16-step sequencer, equipped with a unique array of features such as four distinct drum kits, versatile melodic and harmonic voices, and a dedicated keyboard timbre for nuanced synthesizer production. It stands out with its live performance capabilities, including a page-turning function, an immersive surround sound system, and seven specialized synth-based sound modules, making it a robust tool for both studio and live settings.

Ya Synth by Zeya Li

The“Ya Synthesizer” , also by Zeya Li, offers a dual approach to sound synthesis, combining additive and subtractive methods. The additive section features a versatile oscillator for generating basic waveforms and enriching the sound with overtones, complemented by pitch modulation, filter options, and an ADSR envelope for dynamic sound shaping. The subtractive section expands the sound palette with waveform selection, noise addition for texture, and comprehensive modulation options including filters, an ADSR envelope, delay, pan control, and reverb, designed to cater to a broad range of users from beginners to experts.

Metal E series by Zichong Wang

The “Metal E” series, crafted by Zichong Wang , showcases a suite of personal music plugins designed for simplicity and efficiency. The series spans across three generations, starting with a synthesizer adept at simulating instruments like trumpets, violins, and guitars with unique control features. The second generation introduces a drum machine sequencer tailored for electronic music, featuring an enhanced interface for optimal usability. The third generation evolves into an effects processor that utilizes C sound’s robust data processing capabilities, offering diverse sound synthesis options. Inspired by guitar effects processors, it allows for seamless effect switching and combinations, illustrating Wang Zichong’s commitment to innovation and user-friendly design in music production tools.

RADARR Semi-automatic playing system by  Zichong Wang

RADARR Semi-automatic playing system developed by  Zichong Wang, is a revolutionary plugin for enhancing live performances of loop-based electronic music. Utilizing Max/MSP for its development, RADARR comprises a synthesizer section, drum machine, track section, and modulation section. It’s engineered to streamline the workflow of live performances, ensuring stability and orderliness on stage. With a focus on simplicity and a modular interface design, RADARR invites musicians to explore new dimensions of electronic music performance and creation, reflecting Wang Zichong’s vision for the future of music technology.

Here is a performance from last year at Music China featuring an amazing beat boxer from Xinghai Conservatory and the RADARR semi-automatic playing system.

Morphium by Shengxuan Huang

Shengxuan Huang has created an ambient music generator patch called Morphium with Max/MSP, employing algorithmic composition principles. The patch comprises two core sections: sound generation and effects processing. It allows users to craft evolving soundscapes with two independent sound generators for atmospheric and percussive elements. Effects like reverb and tape delay add depth.Envelope followers and a randomizer module shape the sounds, ensuring ongoing evolution. The interface is user-friendly, with oscilloscope visualizations, categorized sections, and extensive sound-shaping options. This patch is perfect for generative background music, infinite pad textures, sound installations, or live performances. It provides endless sonic possibilities, making it a valuable tool for creative endeavors, from studio production to multimedia projects. Let it inspire your next ambient masterpiece!

Spaceship by Shengxuan Huang

“Spaceship” is a software synthesizer plugin developed by Shengxuan Huang, built with SynthEdit to offer extensive sound design capabilities through an intuitive interface. It features a multi-waveform oscillator for creating rich analog-style sounds, adjustable in pulse width and volume. Additional sound shaping is provided by a second oscillator, LFO modulation, a multi-mode filter, and an ADSR envelope, along with a playable keyboard for real-time performance. Aimed at musicians and producers, the plugin encourages exploration and experimentation in electronic music and sound effects, highlighting ease of use, creative potential, and depth in sound programming.

Creative Music Production in China

To sum up, these innovative projects indicate significant advancements in the electronic instrument field. Their work, evidencing comprehensive study and creative exploration, signals the creation of new instruments.

As we prepare to examine these students’ works further, it’s apparent their efforts will enliven the future of music, showcasing a new chapter in electronic instrument design and hinting at transformations in music creation and performance methods.

Music China 2023 Show Report

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on Music China 2023 Show Report

Music China is back after three years

During the pandemic,  Music China and The MIDI Association worked closely together to keep information and news about MIDI and MIDI products available in China.  Music China hosted online events on their WeChat channels and together we figured out a clever way to iFrame our MIDIable meetings so that we could have people from all over the world share information on new products and new MIDI specifications with people in China.   We had several thousand people attend our online session.

This year Music China was able to take the entries from the 2023 MIDI Innovation awards and put the text entries, videos and images into a WeChat mini-program.

If you are not familiar with WeChat, it is the most popular social media application in China. It is literally impossible to survive in China without WeChat. Much of this article features photos that were shared with The MIDI Association via WeChat and portions of the article are screenshots taken from WeChat using the built-in English translation technology. If you plan to go to to China, we really recommend creating a WeChat account, getting a VPN that will work in China (some services like Google and Facebook are blocked in China unless you use a VPN) and finally perhaps getting a payment service like Alipay.

But it was great to be back in China in person.  With the help of Music China and all our Chinese MIDI Association members, we were able to have an incredible show and really boost MIDI’s visibility in China.

Music China Overall

With buyers from more than 70 countries and regions, Music China (Shanghai) International Musical Instrument Exhibition (Music China) opened on October 11, ushered in a four-day industry event. As one of the world’s largest musical instrument exhibitions, Music China brings together 1,822 well-known companies in the industry to showcase their products and exchange technologies at the Shanghai New International Exhibition Center. This year’s exhibition area of 120,000 square meters, 20% larger than in 2020, including 10 exhibition halls (W5 to E5) and 3 outdoor exhibition hall (OW2 to OW4), for the majority of the industry and music lovers to present a comprehensive and professional feast of instruments.

by Music China

 It is hard to get an idea of how big Music China is, but as they say a picture is worth a thousand words so here are three to try to give everyone an idea of the size and scope of Music China.  The first is an overall map of Music China that calls out the OW4 Tech+ Music Lab that the MIDI Association was in.  The second is a picture looking back from E5 down to E1.

So that picture is only showing half of the Music China halls!  The last is a picture of the crowds lined up to get into the show.   130,000 people pre-registered for the event and a good percentage of those were in attendance.







Music China, The Chinese Musical Instrument Association and The MIDI Association

It’s important to understand the organizations involved in music in China.

Music China is put on by the cooperation of three organizers.

China Music Instrument Association (CMIA)-
Shanghai Intex Exhibition Co., Ltd.
Messe Frankfurt (HK) Ltd.

The Chinese Musical Instrument Association is a music industry trade association made up of companies in China who create musical instruments.

The Shanghai Intex Exhibition company are the feet on the ground at the show and have a number of great people like Aoshuang “Sylvia” Xue who helped to make Music China a success for The MIDI Association.

Messe Franfurt (HK) helps in the overall coordination.

The Future Music and Science Technology committee and The Music Technology Lab

The MIDI Association is a global trade association specifically to promote MIDI and create new MIDI standards based on customers needs. We have members from North and South America,  Europe and China.

In the last few years with the help of Yitian Zhao, CEO of CME and Vice Director of the Chinese Musical Instrument Association and President of Future Music and Science Technology committee and Joe Zhang, CTO of Medeli and MIDI Association Technical Standards Board Member, we have signifcantly grown the number of Chinese members.  Also with their leadership a number of important changes have happened in the structure of the Chinese Musical Instrument Association (CMIA) .  MIDI products used to included in the category of electrical instruments which included anything with electrical power including amps and electric guitars.  At the request of Mr Zhao, CMIA created the Future Music and Science Technology Committee and is focusing more on technology and of course MIDI.   We will  talk more about the ongoing relationship with CMIA later.

In order to link cutting-edge technology at home and abroad and bring innovative products to end users, Music Science and Technology Laboratory specially launched “Chinese Users’ Choice” The “Future Shock Award for Future Music Products” two major user selection activities, the event was jointly launched by the organizers of Music China, the MIDI Association and the China Musical Instrument Association Future Music Technology Special Committee, with the special support of the China Music Association University Alliance.

“China User Choice” Voting Campaign

“Chinese Users’ Choice of the Year” products from overseas innovative enterprises or individual developers, more “MIDI Innovation Awards International MIDI Innovation Awards” winning products shortlisted. Vote for the innovative products you are most looking forward to experiencing at the show, and the top 5 will be showcased at the show!

Voting period: September 1 – September 30

Voting rules: 3 votes per user, no repeat voting

“Future Music Products” Voting Event

Future Shock Awards “Music Technology Product of the Year” will be selected from all “Music Technology Lab” products and 5 “Chinese Users’ Choice” winning products. According to the comprehensive voting results of the expert jury and the live audience, the first winner will receive the 2024 Music Technology Lab booth. From October 11th to 14th, the brand that gets the first votes every day will prepare exquisite gifts for you!

Voting period: October 11 – October 14

(You can preview products on October 7)

Voting rules: 3 votes per user, non-repeatable vote, 10 votes per vote of the expert jury

The user selection activity specially invited domestic well-known experts to form an expert jury to vote on the candidate products, and comprehensive on-site voting results to select a “Future Shock Award Future Music Product.”

by Music China Tech + WeChat mini program

Music Technology Lab Expert Jury





































The Chinese Users Choice Awards

The Chinese Users Choice Awards allowed innovative MIDI companies from overseas to gain exposure in the Chinese market.  Music China was able to take the entries from the MIDI Innovation awards and put the text entries, videos and images into a WeChat mini-program.

If you are not familiar with WeChat, it is the most popular social media application in China.  It is literally impossible to survive in China without WeChat.   Much of this article features photos that were shared with The MIDI Association via WeChat and portions of the article are screenshots taken from WeChat using the built-in English translation technology.  If you plan to go to to China,  we really recommend creating a WeChat account,  getting a VPN that will work in China (some services like Google and Facebook are blocked in China unless you use a VPN) and finally perhaps getting a payment service like Alipay.

In any case, here are the winners of the Chinese Users Choice Awards.



Future Shock Awards

 The Future Shock Awards were voted on during the show and included both entrants from overseas and from China.

All of the the winners of the Future Shock awards are MIDI Association members (though the contest is not limited to MIDI Association members).





Number 1 in the Future Shock Awards – Hydrasynth Deluxe from Anshun Sound Machines



Number 2 in the Future Shock Awards- The Medo from Donner



The Orba 2 from artiphon

The MIDI Association wins an International Cooperation Award

At the opening welcome dinner for Music China, The MIDI Association (along with NAMM) won an International Cooperation Award.



Athan Billias, MIDI Association President on the left and John Mylanzck, CEO from NAMM on the right



International Cooperation Award from Music China

International Forum On MIDI Technology

















More Music China articles to come

So much happened at Music China that we can’t fit it all into one article so in the next few days we will do a full wrap up the whole show as this was just some of what went on in OW4 t the Tech + Music Lab which is just a small part of the show.

But we can’t finish without saying thanks to some very special friends.

Thanks to everyone at Music China



One of the MIDI Brand Ambassadors from Xinghai Conservatory of Music

We had three MIDI Brand Ambassadors from Xinghai Conservatory of Music who were a great help. Our members from China who put on the MIDI Forum and did a great job of explaining the benefits of MIDI 2.0 (and we will be putting up the videos we created for Music China in both English and Chinese soon.

Tami X (Buchla modular artists and founder of MIDIFan,  the best website in China for information on Music Technology has been great in promoting MIDI information and translating MIDI.org articles into Chinese.

But our trip to Music China would not have been possible without all the help we received from Aoshuang “Sylvia” Xue from Music China and Yitian Zhao from CME.

We are really looking forward to working closely together and for even bigger and better things at Music China 2024!



Fan Tang (Artist Tami X) fr0m MIDIFan



Athan Billias, MIDI Association President, Aoshuang “Sylvia” Xue from Shanghai Intex Exhibition, Yitian Zhao from CMIA and CME

MIDI In China

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on MIDI In China

MIDI has grown in importance in China as Chinese companies expand in both domestic and overseas markets

The MIDI Association is tasked with promoting and managing MIDI specification for MIDI in every country in the world except Japan where the Association Of Music Electronics Industry (AMEI) is responsible for MIDI.

Thanks to the leadership of Yitian Zhao, CEO of CME PRO, MIDI Association Executive Board members and Vice President of the Chinese Musical Instrument Association and Joe Zhang of Medeli and Technical Standards Board member, the number of MIDI Association Chinese members has grown significantly in the past three years.

Recently our Chinese MIDI Association companies worked to put together a video about MIDI in China for the 40th Anniversary of MIDI.

You can click on the Youtube above to watch the 1 minute shortened version or click on the link below to view the full 11 minute version.

The MIDI Association and Music China

For many years now we have partnered with Music China, the world’s largest musical instrument trade show which is usually held in October in Shanghai.

However for the past several years during the pandemic, our relationship has become even stronger as we helped to host virtual events and bring MIDI Innovation Award contestants to Chinese musicians.

We also worked together on some big initiatives like the Chinese Musical Instrument Association’s Future Music Technology Committee ( 中国乐器协会未来音乐科技专委会)

The goals of CMIA’s Future Music Technology Committee are to:

  • Develop Chinese members of The MIDI Association
  • Encourage Chinese members to participate in the development of MIDI standards
  • Promote and popularize MIDI application in China
  • Support global MIDI members to develop the Chinese market

The Committee is made up of the current MIDI Association members from China which has already grown significantly in the last two years.

This new structure in CMIA will bring an increased focus to MIDI as MIDI is the Musical Instrument Digital Interface standard.


...

The MIDI Association promotes MIDI in China –  

The MIDI Association, Music China and the Chinese Musical Instrument Association cooperate together to promote MIDI in China In the past year, with the help of MIDI Association Exec Board member Yitian Zhao, CEO of CME and Technical Standards Board m
https://www.midi.org/midi-articles/the-midi-association-at-music-china-2022

...

Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives –  

This is a translation of an article on the Chinese Musical Instrument Association’s website. The original article is linked below. Music China is now scheduled for January 14-17, 2022.
https://www.midi.org/midi-articles/music-china-2021-launches-the-future-music-season

...

Music China 2020 MIDI Technology Forum –  

Entering a New Era for Music and Musical InstrumentsThe Future of MIDI 2.0 Technology

https://www.midi.org/midi-articles/music-china-2020-midi-technology-forum

Look for details on our plans for Music China 2023 in Shanghai coming soon.

The MIDI Association promotes MIDI in China

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on The MIDI Association promotes MIDI in China

The MIDI Association, Music China and the Chinese Musical Instrument Association cooperate together to promote MIDI in China

In the past year, with the help of MIDI Association Exec Board member Yitian Zhao, CEO of CME and Technical Standards Board member Joe Zhang of Medeli, the MIDI Association has greatly expanded our promotion of MIDI in China. 

In September of 2021,  the Chinese Musical Instrument Association (CMIA) announced the formation of the Future Music Technology Committee (未来音乐科技专委会) and elected Yitian Zhao as the President. 

Future Music Technology Committee (未来音乐科技专委会)

MIDI Association President (2020-2021)Craig Anderton created a video thanking CMIA for the establishment of the Future Music Technology Committee

The Chinese Musical Instrument Association’s Future Music Technology Committee ( 中国乐器协会未来音乐科技专委会) 

The goals of CMIA’s Future Music Technology Committee are to:

  • Develop Chinese members of The MIDI Association 
  • Encourage Chinese members to participate in the development of MIDI standards 
  • Promote and popularize MIDI application in China 
  • Support global MIDI members to develop the Chinese market 

The Committee is made up of the current MIDI Association members from China which has already grown significantly in the last two years. 

Previously the Chinese Musical Instrument Association had included digital musical instruments with MIDI in the same category as electric guitars and amplifiers. 

This new structure in CMIA will bring an increased focus to MIDI as MIDI is the Musical Instrument Digital Interface standard. 

Chinese Company Membership Has Grown

The Chinese MIDI Association members meet regular to discuss MIDI 2.0 and share ideas on future MIDI specifications.  

MIDI Association Chinese Members Meeting

Music China Future Festival 未来音乐节 

Music China Future Festival

Another part of our efforts to promote MIDI in China is the Music China Future Festival developed for Music China that includes the following events. 

  • MIDI Concert 
  • MIDI International Forum 
  • Tech+ Music lab 
    • Chinese Users’ Choice 
    • Future Shock Award 

Tech+ Music Lab 未来音乐实验室

Tech+Music Lab is a unique part of Music China focused on technology and this year Music China launched the Chinese Users’ Choice & Future Shock Award

Companies selected by the MIDI Association provide assets to Music China who developed a website to highlight these innovative products. 

Then partners which included 800 colleges from the China College Music League, Bilibili (a Chinese video sharing platform), and TikTok were invited to view the entries and vote for the Chinese User Choices based in the following guidelines/ 

  • The product may inspire Chinese music creation/making
  • The product may improve productivity of music teaching/making
  • The product may have irreplaceable function over other products.

17 companies and products participated. 

  • SongBook +
  • Fluid Pitch ( MIDI Innovation Awards 2021 First Prize Winner)
  • imitone
  • Geoshred
  • Caedence
  • Audio Modeling
  • Big Ear Games
  • DoreMIDI
  • LiveLoop
  • MIDIable
  • Whirled Notes
  • Hyperion Strings Elements
  • Palm Band
  • WIDI 
  • Orba
  • Animoog Z
  • MIDI Tape Recorder







Chinese User Choice Awards on WeChat

Live Presentations using MIDIable a browser-based platform that combines Web MIDI and telepresence (audio, video and screen sharing) 

In fact, one of the entrants was used as the core platform for live web presentations and then Music China shared the stream on WeChat. MIDIable (developed by MIDI Association Exec Board member Lawrence Levine) is a browser-based platform that combines Web MIDI and telepresence (audio, video and screen sharing) to allow online music creation, education and collaboration. 

There are plenty of great platforms for audio/video conferencing, but only MIDIable integrates Web MIDI. Connect your MIDI device to your computer, open Chrome or Edge (the browsers that support Web MIDI) and now you can send and receive MIDI over the Internet using the W3C standard for MIDI communication. Your entire MIDI studios appears in MIDIable.

You can merge All Inputs to play any MIDI device connected to your computer and send it out Web MIDI. You can select which MIDI device is sent MIDI from MIDIable and choose what sounds are played by remote Web MIDI.

Want to connect to your DAW or other MIDI software? Select IAC Driver on your Mac or any loop back inter-application software on other operating systems and the remote MIDI from the Internet is sent to your local DAW which then can be used route it out to external MIDI devices. 

MIDIable’s Web MIDI In Settings

No MIDI device? No problem. Even if you don’t have a MIDI device, it’s easy to use MIDIable. MIDIable provides a virtual keyboard so you can see MIDI notes on screen. 


MIDIable's Virtual Keyboard Display (each participant can show upa s a different color)

MIDIable’s Virtual Keyboard Display (each Web MIDI participant can show up as a different color)

You can even hear those notes using MIDIable’s HTML5 browser-based piano.



The HTML5 Browser based MIDIable Piano allows even people with no MIDI device connected to hear MIDIable performances

There are platforms that allow video conferencing, services that claim low latency audio over the Internet and others that allow Web MIDI, but only MIDIable integrates everything all together into one seamless experience. 

Why is that important?

One of the tricky parts of collaboration over the Internet is latency (the delay created by sending signals over networks) because audio, video and MIDI all travel at different rates.

But MIDIable solves all these problems for you. Whether you are using a connected MIDI device or the MIDIable piano, you are listening to sounds created locally so there is no Internet delay.

In addition, MIDIable automatically syncs the video and MIDI coming over the Internet together.

All remote media you see and hear in MIDIable is seamlessly synced together in your local environment. 

Craig Knudsen and Jon Schmidt from the Piano Guys demo MIDIable for Music China 

MIDIable streamed to WeChat and watched by thousands of MIDI fans in China

 Music China staff and Yitian Zhao provided translation for the presenters who were able to share their screens and webcams on MIDIable. Each of the three nights of presentations saw over 1000 attendees on WeChat with comments and reactions from the audience feedback to the presenters.  To be honest, when we started we had no idea if any of this would work as it was the first in the world to try this, but as you can see from the section with Craig Knudsen of the Piano Guys presenting from their studio in St. George, Utah it was a great example of global cooperation. 

In the bottom right of this screen shot from the WeChat broadcast you can see there were 3454 people watching and reacting to the MIDIable presentation at Music China. 

Thanks to Music China and CMIA for their help in promoting MIDI In China

 We’d like to thank all the MIDI Association presenters,  Music China and the China Musical Instrument Association for their support and most of all Yitian Zhao, Lawrence Levine, Aoshuang (Sylvia) Xue, and Andy Renhao for their translation and technical support. 

Thanks to their hard work in making this a success. 

Together we proofed that not just music, but MIDI itself is truly a universal language. 

Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

This is a translation of an article on the Chinese Musical Instrument Association’s website.  The original article is linked below.
Music China is now scheduled for  January 14-17, 2022

 Creating an interconnected space for music technology and leading the cross-border integration of the musical instrument industry 

Under the background of the Internet+ era, science and technology link everything to form a world of “Internet of Everything”, and the global epidemic in 2020 highlights the importance of science and technology. Artificial intelligence, big data, contactless services and other technologies make China under the epidemic Still in order. There is no doubt that technology has penetrated into all aspects of human life. At the same time, the epidemic has also reshuffled all industries, transitioning from “no innovation, no development” to “no innovation, no survival” in an inward-rolling competition track.

In order to further promote the innovative development and cross-industry integration of the musical instrument industry, and to penetrate into the consumer groups of the Z era, the organizers of Music China have planned a series of music technology activities for the “Future Music Season”, including [Tech+ Music Lab Music Technology Laboratory] and [Music China Future Festival Future Music Festival], [IEMC International Electronic Music Competition], [International MIDI Application Technology Forum] and other branch activities, to create a frontier position in music technology.

Taking “technology, innovation, and cross-industry” as the starting point, integrating interactive display, technical exchange, sharing experience, professional competition and dynamic interpretation, using technology to empower music, using music to activate technology, and linking other industries through “music” to create “music” “Connected” space to create a super three-dimensional interconnected space with technology pioneer brands, electronic music experts, music lovers, technology enthusiasts, and fashion culture lovers. 

 Music China Tech+ Music Lab showcases MIDI and global music technology products

The interactive display area brings together well-known electronic audio equipment and audio brands at home and abroad, showing the most dazzling electronic audio equipment and innovative gameplay.

It is worth mentioning that the laboratory launched two new awards, the “Chinese User Choice Award” and the “Most Potential Award” this year: a professional judging panel composed of domestic end users will be among the many overseas innovative brands participating Eight winners of the “Chinese User Choice Award” will be selected, and the winning brands will be exhibited in the interactive exhibition area; at the same time, the participating brands in the interactive exhibition area will participate in the on-site voting and selection of the exhibition, and one of the “Most Potential Award” will be selected. .

This is undoubtedly an excellent opportunity for overseas brands to open the Chinese market and seek brand development in the post-epidemic era. At the same time, it also brings the world’s freshest first-hand brand information and product trends to the audience, breaking time and time in an atmosphere with a sense of future technology. Space constraints, use innovative technology to empower music products.

Chinese Musical Instrument Association launches Future Music Technology Committee  

International MIDI Technology Application and Development Forum deepen the international MIDI development trend and share cutting-edge technology innovation applications. 

With the continuous expansion of the Chinese music market, MIDI technology has been widely used in modern digital music production. Electronic musical instruments, computers, and mobile phones of different brands are interoperable through MIDI. It is a daily essential application technology for musicians, producers, DJs, artists and music lovers. It can be said that MIDI is the cornerstone of modern digital music, allowing music production to truly break the limitations of professionalism to the public.

In order to explore the technological innovation and application fields of MIDI, and keep up with the latest development trend of the international MIDI industry, Shanghai Musical Instrument Exhibition has held the Shanghai International MIDI Technology Application and Development Forum for seven consecutive years, setting up “MIDI Summit Forum”, “Master Series Lectures”, etc. The event focuses on the most cutting-edge MIDI technology innovation and application areas, and invites heavyweight guests and representatives of well-known companies to discuss the actual application scenarios and future development trends of MIDI technology. There are also digital music experts at home and abroad to share and exchange, and to conform to international MIDI standard. The latest development trend of the industry introduces the most advanced terminal application technology for domestic MIDI professionals and enthusiasts, leading the development of industry technology. 

Craig Anderton’s message to the Chinese Musical Instrument Association 

Music China 2021重磅推出“未来音乐季”系列活动 ——打造音乐科技互联空间 引领乐器行业跨界融合-中国乐器协会

http://www.cmia.com.cn/hyzx/7852.html

Music China 2020 MIDI Technology Forum

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on Music China 2020 MIDI Technology Forum

Entering a New Era for Music and Musical Instruments
The Future of MIDI 2.0 Technology 

Joe Zhang from Medeli and the  MIDI Association Technical Standards Board

At Music China 2020’s MIDI Technology Forum, Joe Zhang (pictured in the article cover photo) gave an in-depth presentation covering a variety of MIDI topics. 

Joe is in the R&D department of MIDI Association corporate member Medeli and also serves on the MIDI Association Technical Standards Board. His presentation covered:

  • The important new features of MIDI 2.0
  • The history of MIDI, MMA and TMA
  • He encouraged the audience to join MIDI Association as individual members and Chinese manufacturers to join the the MIDI Association as corporate members to help in the development of new MIDI 2.0 specifications. 

Joe (with the help of the Chinese Musical Instrument Association) translated the new videos on MIDI 2.0, MIDI 2.0 Profile Configuration,  MIDI 2.0 Property Exchange and the MIDI Association re-branding into Chinese which was really appreciated by the audience and helped them gain aclear understanding of what MIDI 2.0 is and how it can bring added ease of use and expressiveness to MIDI. 

 Zhao Yi Tian (Founder and CEO, CME) 

Mr Zhao introduced the audience to BLE wireless MIDI by demonstrating the CME WIDI master which allows BLE MIDI connections between instruments with standard MIDI 5 PIN DIN connectors.


...

CME introduces WIDI: New milestone in Bluetooth MIDI –  

When people hear Bluetooth, they think about latency and troubles with pairing. We ask ourselves is that true with Bluetooth MIDI? CME introduces the new WIDI master as part of the WIDI family!
https://www.midi.org/midi/midi/midi-articles/cme-introduces-widi

Li Zi Jin (Associate Professor of China Conservatory of Music) 

Li Zi Jin is a Visiting Professor at Schulich School of Music of McGill University and an Associate Professor at China Conservatory of Music. She did a presentation on different approaches in designing new musical instruments. She has previously done an interesting study “On Digital Platforms and AI for Music in the UK and China” with Nick Bryan-Kinns, director of the Media and Arts Technology Center at Queen Mary University of London in the UK. 

In her presentation], she explained the AI-Wekinator. The Wekinator is free, open source software originally created in 2009 by Rebecca Fiebrink. It allows anyone to use machine learning to build new musical instruments, gestural game controllers, computer vision or computer listening systems, and more.

The Wekinator allows users to build new interactive systems by demonstrating human actions and computer responses, instead of writing programming code. 


...

Wekinator | Software for real-time, interactive machine learning

http://www.wekinator.org/

Shen Lin (Executive Vice-president of Shanghai Computer Music Association) 

 Shen Lin Introduced a new profession certification: electronic music producer, and how MIDI is involved in the requirements of this profession. 

We are the Shanghai Computer Music Association, a social organization in Shanghai engaged in computer music and electronic music services.

We provide business guidance and services to industry-related companies.
We provide business guidance and assistance to members and provide a platform for communication.
We provide professional services to all sectors of society. Computer music production, concert planning and rehearsal services.

We also provide you with professional computer audio technology and equipment services, designing perfect music art solutions.

As an association, we also train and teach young people.

Hope we can work with you to create the future of computer music and electronic music. 

by The Shanghai Computer Music Association

Roundtable Forum-The Integration of Music and Musical Instruments – The Future of MIDI 2.0 Technology

Moderator: Ge Xing Hua (General Manager, MEDELI)

Speakers:

Zhao Pin (Chairman of Ringway)

Zhao Yi Tian (Founder and CEO of CME)

Han Bao Qiang (Professor and Ph.D. Supervisor of China Conservatory of Music)

Chen Qiang Bin (President of Shanghai Computer Music Association)

Shen Lin (Executive Vice-president of Shanghai Computer Music Association) 

International Electronic Music Competition Awards Ceremony



International Electronic Music Competition (IEMC2020) Winner List 

IEMC Award（3 pieces）

Electronic music work: Wen Bihe “Song song”

Prize: RMB 20k Yuan, MIDIPLUS X8 pro, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software, PSP Infinistrip software, NugenAudio Stereoizer software.

Song work：Zhang Miao “Whale”

Prize: RMB 20k Yuan, MIDIPLUS X6 pro, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software, PSP Infinistrip software, NugenAudio Stereoizer software.

New Instruments creative design：Weng ruolun 《Smart Motion System》

Prize: RMB 20k Yuan, MIDIPLUS FP 88 e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software, PSP Infinistrip software, NugenAudio Stereoizer software.

Best Work Award

Popular Electronic music (sE-Electronics Award)

Electronic Music First Prize-sE Eletronics Award: Li Jingyin “Fen·Lie”

Prize: sE Electronics Z5600A II condenser microphone, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Second Prize-sE Eletronics Award: Dai Shanshan “San Cha Kou”

Prize: sE X1 A VPcondenser microphone, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Excellence Award-sE Eletronics Award:

Yang Zhenhao “Time Expansion: Beethoven Black Hole”

Prize: sE V7 US hyper-cardioid dynamic mic, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Zhou Dapeng ” Mo”

Prize: sE DM microphone amplifier, Artesia monitoring headphone, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electro-acoustic music (Huaxing Award)

Electronic Music First Prize – Huaxing Award: Yu Jinqiao “the Abstract and Concrete of Sound-for String Samples, Music Concrete and Electronic Music”

Prize: Galileo V-80 digital electric piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Second Prize – Huaxing Award：

Li Kelian”i:liL!||!:l:l:. .:!!I!:|. .:I..:! . .! . .. . .”

Niu Yansu “Zhong-For Bells, Water, Opera Sing and Electronic Music”

Emma Rinaldi Terno “Introspection”

Prize: Galileo V-30 digital e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Excellence Award – Huaxing Award：

Li Haoyu “Wave”

Xu Xiaobo “JiHun祭魂”

Zhang Yixin “Whale Language”

Wu Xi “Huan Yue’s Unknown Journey”

Li Guanzhou “Xing Kong”

Prize: Huaxing S-8digital e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Dance Music (KongAudio Award)

Electronic Music First Prize – KongAudio Award: Luo Yuting & Fan Chuangchuang《Mirror》

Prize: KongAudio Chinese orchestra complete version with chime collector’s edition set, MIDIPLUS MIDI keyboard, VSTOMP AMP software by Hotone Audio Inc.

Electronic Music Second Prize – KongAudio Award: Lin Kuan “Future Technology”

Prize: KongAudio Chinese orchestra complete version with chime collector’s edition set, MIDIPLUS MIDI keyboard, VSTOMP AMP software by Hotone Audio Inc.

Songs (Medeli Award)

Song Work First Prize – Medeli Award: Hou Jiuheng “Submerge”

Prize: ASM Hydra synth；VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Song Work Second Prize – Medeli Award: Ye Dao “A Mei Nong E”

Prize: A2000 eletronic organ, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Song Work Excellence Award – Medeli Award: Xiao xiaozhou “Yu”

Prize: Medeli SAP200 protable e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

New Instruments Creative Design Award

New Instrument Design Secoud Prize：blablaTrains “Pythagorean Domino”

Prize: KongAudio Chinese orchestra complete version.

New Instrument Design Third Prize：Wang Yu “interactive Phototonus Electric Guzheng”

Prize: KongAudio Chinese orchestra complete version.

Youth Group Award

Youth Group First Prize: Wu Lingfeng “Yanomami”

Prize: KongAudio Chinese orchestra complete version, Lemon Instruments sound card, sE V7 US hyper-cardioid dynamic mic, VSTOMP AMP software by Hotone Audio Inc. 

Youth Group Best Song Award: Lu Zhiyang “Wuhu”

Youth Group Best Production Award: Zhang YankaiDemons Scuffle” & Li Yuhan “Coming down”

Youth Group Best Creation Award: Xu Shu “Border of Universe” & Shao Yifan “Atmospheres” & Li Zongchen “Project IX – Dive”

Youth Group Future Star Award: Lin Zixi “Fu Su” & Huang Tao duoer “10-year-old Waltz”& Wang dengping “Bright”& Weng Weilun “Disobey”

Prize: Lemon Instruments sound card, sE V7 US hyper-cardioid dynamic mic, VSTOMP AMP software by Hotone Audio Inc.

IEMC Performance award

Winning Work:

Zhou jinjie “T.R.I.P”

Han Xichao “Mo Shang Hua Gui”

Prize: VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.