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MIDI Association 2024 Music China Booth

The MIDI Association At Music China 2024

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI Innovation Awards, MIDI News, Music China, The MIDI Association Special Interest Groups.

The MIDI Association has been actively involved with Music China for many years. You can read about that history in the articles at the bottom of this page.

But in this article, we’ll focus on Music China 2024 because there is a lot going on.

Statistics About Music China

Date: October 10-13, 2024 (Thursday-Sunday)

Last year there were 122,184 people who attended Music China from 92 countries and there were 1,832 from 23 countries. You can get an idea of what Music China 2023 was like from this picture.

The MIDI Association Booth

MIDI Association 2024 Music China Booth
Rendering of The MIDI Association Booth design

The MIDI Association booth will have areas for MIDI 2.0 products, MIDI Innovation Award products and explanations of our major initiatives- MIDI In Music Education, Interactive Game Audio, and Music Accessibility.

This is a picture of Andrea Martelloni, one of the winners of the 2023 MIDI Innovation Awards at last year’s MIDI Association booth at Music China. He traveled to China and spent 4 days demoing to both end users and companies who were interested in his technology.

MIDI Association Companies at Music China

A number of MIDI Association companies will have booths at Music China in the Hall N, MusicX area.

The following MIDI Association companies will have booths at Music China (some in the Music X Area and some in the other halls at Music China).

  • Music X area
    • Artiphon
    • Amenote/Azotech
    • Audio Modeling
    • CME
    • Donner
    • MIDIPlus
    • Synido
    • Novation
    • ASM-Ashun Sound Machines
    • Avid
  • Medeli: W4B42
  • Ringway: W4E42
  • Amason: W1D20, N1C55
  • Donner: W5C52
  • Hotone: W5E32
  • Mooer: W5C44

The Chinese Users Choice Awards

Music China arranged for all 15 finalists in the 2024 MIDI Innovations Awards to be entered into the Chinese Users Choice Awards.

This year’s winners of the Chinese User Choice awards are:

  1. Audio Modeling- UniMIDIHub
  2. Artiphon-Chorda
  3. Manifest Audio-Sonification Tools
  4. Christo Squier-Particle Shrine
  5. Playmodes Studio-PPFF

The winner of the Chinese Music Choice Awards will be automatically entered into the Future Shock Awards which includes which includes entrants outside of The MIDI Innovation Awards and also entrants from China.

Presentations at the X Stage in Hall N

The MIDI Association will be doing three presentations at Music China’s X Stage in Hall N.

  • Chinese Users Choice and MIDI Innovation Award Winners
  • MIDI In Music Education
  • Music Accessibility

We’ll provide more details on the presentations and times soon.

Presentations at the Music Lab last year at Music China 2023

Performance at the opening ceremony of Music China 2024 by Brian Hardgroove, Bian Liunian and Kong Hongwei

Brian Hardgroove-Musician/Producer and bass player for Public Enemy
Bian Liunian- Chinese Erhu musician, composer and musical director of the Beijing 2008 Olympic Closing Ceremony and the CCTV New Year’s Gala, one of the most watched television programs in the world and 2024 MIDI Innovation Award judge.
The renowned Chinese jazz pianist, Kong Hongwei (known by his nickname-
Golden Buddha) is celebrated as China’s most influential and inspiring jazz musician. 

Mr. Hardgroove first started a close relationship with The MIDI Association at the 2023 NAMM show when his band Resonant Alien performed at the celebration at the MIDI@40/HipHOP@50 celebration.

Brian is attending Music China on the behalf of Sennheiser and he has written a song specifically for the occasion that will be mixed in immersive audio. It will feature recorded performances by Mr. Bian and Mr.Kong.

Hardgroove, Bian and Kong will perform the song live at the Music China opening ceremony where people will be invited to come to The MIDI Association to listen to the immersive audio mix on Sennheiser HD-490 headphones.

At The MIDI Association booth, people will be able to scan a code for a free download of the song and enter a raffle to win a variety of prizes including a pair of the Sennheiser headphones, an Artiphon Chorda, NFR codes Audio Modeling SWAM software and Manifest Audio Sonification Tools an other prizes.

Opening Ceremony at Music China 2023

Stay tuned for more about The MIDI Association

at Music China 2024

There is obviously a lot going on at The MIDI Association right now, but check back regularly because there are some really exciting things planned that we are just in the process of confirming. Also check out the following articles detailing our long and friendly relationship with Music China.

By the way for many people around the world, you no longer need a visa to visit China and even for the US, UK and Canada, it is pretty easy to go to Music China under a 6 day transit visa (you just need to travel to another country rather than go directly back to your country of origin).

Here is the place for more information.

More information about Music China

Other MIDI.org articles about Music China

Music China 2020 MIDI Technology Forum

Entering a New Era for Music and Musical InstrumentsThe Future of MIDI 2.0 Technology  Joe Zhang from Medeli and the  MIDI Association Technical Standards Board At Music China 2020’s MIDI Technology Forum, Joe Zhang (pictured in the article cover photo) gave an in-depth presentation covering a variety of MIDI topics. Joe is in the R&D department of MIDI Association corporate member Medeli and also…

Continue Reading Music China 2020 MIDI Technology Forum

Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

This is a translation of an article on the Chinese Musical Instrument Association’s website.  The original article is linked below. Music China is now scheduled for  January 14-17, 2022  Creating an interconnected space for music technology and leading the cross-border integration of the musical instrument industry  Under the background of the Internet+ era, science and technology…

Continue Reading Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

MIDI In China

MIDI has grown in importance in China as Chinese companies expand in both domestic and overseas markets The MIDI Association is tasked with promoting and managing MIDI specification for MIDI in every country in the world except Japan where the Association Of Music Electronics Industry (AMEI) is responsible for MIDI. Thanks to the leadership of Yitian Zhao,…

Continue Reading MIDI In China

Xinghai Conservatory of Music and The MIDI Association

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI Innovation Awards, MIDI News, Music China, The MIDI Association Special Interest Groups. No Comments on Xinghai Conservatory of Music and The MIDI Association

Last year at Music China, Shanghai Intex who runs the Music China show arranged for The MIDI Association to have three brand ambassadors from Xinghai Conservatory of Music in Guangzhou.

They were students who were studying at the school and were proficient in English and music technology. They are an amazing help in communicating with people at the Music China show. Not only could they translate, but we had videos we had create descriptions in Chinese and they were quick to figure out how to use the Visibox software to trigger the multiple videos via MIDI.

But it wasn’t until the last day of the show that we realized they were also really creative software engineers. The young student in the picture above had created software to work with a beat boxer to do duo performances.

We were provided a sneak peak at a number of entries to the 2024 MIDI Innovation awards from students at the University and an article about the school.

Students at the Xinghai Conservatory of Department of Musical Instrument Engineering are leading the integration of technology and artistic vision. Their diverse curriculum in musicology, design, physics, computer science,engineering,and mathematics equips them for innovative contributions in electronic instrument design and development. Their works reflect a blend of technical skill, imaginative exploration, and the rich heritage of musical tradition with digital technology. Next you will see some of the students’ best work!

FMB Sequencer made by Bin Yuan（Tyler）

FMB Sequencer made by Bin Yuan（Tyler）, FM sequencer part which uses pitch multiplication, and then connected to the triangle waveform of the FM waveform, while connected to the capture module, through the different pitch threshold set up to capture, so as to realize the real-time adjustment of the FM drum machine.The Bassline section is first set up with a panel control module, which facilitates direct visual control of all the connected functions. The settings for pitch and pitch grab are similar to the FM sequencer, but the waveform settings are different. I set up three waveforms: sawtooth, pulse, and triangle, which can be used separately or together for synthesized sound effects.

The sound effects created by the FM sequencer and Bassline are finally integrated with the mixer and then connected to the three effect modules to add richness to the sound. The three sound effects are Delay, Phaser and Reverb. In the panel design, in order to increase the visual effect, I added a two-position spectrum module, according to the sound or effect triggering adjustments and change the waveform or lighting cue changes, so that the sound and rhythm of the changes in the panel directly show, and at the same time, increase the user’s direct senses.

The “Moon Performance System,” a project by Zilu Li

The Moon Performance System seamlessly integrates MIDI controller, FM synthesizer, and drum sequencer presenting a cohesive and visually appealing design. The unique dual-circuit board MIDI controller allows users to simultaneously control the synthesizer and drum sequencer, enabling instant switching and concurrent play within the same system. Beyond its aesthetic appeal, this music system opens up new possibilities for music creators and performers. The Moon Sequencer offers a rich array of features, including the ability to adjust drum tones and pitch, select different effects, and engage in mixing processes without the need for additional sound packs. The Moon Fm Synthesizer boasts a cutting-edge frequency modulation (FM) engine, allowing the use of other oscillators to modulate specific ones, narrowing down the digitalized FM synthesis sound. With its unique XY-axis visual adjustment for envelopes and filtering, coupled with effects like distortion, delay, and chorus, it facilitates the effortless creation of captivating sounds. In summary, the Moon Performance System provides a diverse range of possibilities for music creation.

Yizhong Zheng has created two distinct works, XIAO and DYZZY’s SEQ

The first work is a Kontakt sample-based sound source plugin centered around the traditional Chinese instrument, the xiao. It includes samples of fundamental techniques used in woodwind instruments such as blowing, vibrato, air-driven sounds, and percussion. These samples are categorized into three musical intensity levels: pp, mf, and ff, catering to the needs of music arrangement and production. The plugin also incorporates effects like delay, reverb, chorus, and compression, all of which can be adjusted and viewed through the user interface. In terms of design, Yizhong Zheng  used 3D modeling software to create a three-dimensional model of the xiao as the right-side skin window, incorporating elements of vinyl and metal to appeal to modern music producers while blending in elements of both Chinese and Western culture.

The second work, named “DZZYZ’S SEQ,” was crafted by Yizhong Zheng using Reaktor software. In developing this drum sample combination sequencer, he combined existing sequencer functionalities available in the market with innovative features. This drum sequencer comprises four types of drums: kick drum, hi-hat, snare drum, and percussion. Each drum can be modulated through various effects, resulting in completely distinct drum sounds. Furthermore, individual drums can be adjusted for pitch and effects, and mute switches are available for each section to create real-time drum effects ranging from subtle to complex. The user panel’s bottom section corresponds to the beats of the four drums (kick, hi-hat, snare, and percussion) from top to bottom along the horizontal axis. Beneath the green box on the user panel are the corresponding beat positions, allowing users to adjust the volume of individual beats by moving the black square within the box. Finally, a filter effect is placed after all channels to modulate the overall music, enhancing the overall musical experience.

OXIDE-Lofi by Liangsen Chen

“OXIDE-Lofi”is a sophisticated lo-fi effect processor offering a rich toolkit for vintage lo-fi sound production.It features advanced input/output level adjustments for significant sound control flexibility. With its panning control, music can be precisely positioned within the stereo field, enhancing auditory effects. The filter functionality supports various modes to accommodate diverse musical styles and requirements, expanding creative possibilities. Integrated reverb effects enrich the spatial depth of compositions, while seamless DAW integration ensures efficiency and convenience in the music production process. These characteristics demonstrate a commitment to technical innovation and enhancing the user experience in music creation.

The “Ya Sequencer” by Zeya Li

The “Ya Sequencer” by Zeya Li is an advanced 16-step sequencer, equipped with a unique array of features such as four distinct drum kits, versatile melodic and harmonic voices, and a dedicated keyboard timbre for nuanced synthesizer production. It stands out with its live performance capabilities, including a page-turning function, an immersive surround sound system, and seven specialized synth-based sound modules, making it a robust tool for both studio and live settings.

Ya Synth by Zeya Li

The“Ya Synthesizer” , also by Zeya Li, offers a dual approach to sound synthesis, combining additive and subtractive methods. The additive section features a versatile oscillator for generating basic waveforms and enriching the sound with overtones, complemented by pitch modulation, filter options, and an ADSR envelope for dynamic sound shaping. The subtractive section expands the sound palette with waveform selection, noise addition for texture, and comprehensive modulation options including filters, an ADSR envelope, delay, pan control, and reverb, designed to cater to a broad range of users from beginners to experts.

Metal E series by Zichong Wang

The “Metal E” series, crafted by Zichong Wang , showcases a suite of personal music plugins designed for simplicity and efficiency. The series spans across three generations, starting with a synthesizer adept at simulating instruments like trumpets, violins, and guitars with unique control features. The second generation introduces a drum machine sequencer tailored for electronic music, featuring an enhanced interface for optimal usability. The third generation evolves into an effects processor that utilizes C sound’s robust data processing capabilities, offering diverse sound synthesis options. Inspired by guitar effects processors, it allows for seamless effect switching and combinations, illustrating Wang Zichong’s commitment to innovation and user-friendly design in music production tools.

RADARR Semi-automatic playing system by  Zichong Wang

RADARR Semi-automatic playing system developed by  Zichong Wang, is a revolutionary plugin for enhancing live performances of loop-based electronic music. Utilizing Max/MSP for its development, RADARR comprises a synthesizer section, drum machine, track section, and modulation section. It’s engineered to streamline the workflow of live performances, ensuring stability and orderliness on stage. With a focus on simplicity and a modular interface design, RADARR invites musicians to explore new dimensions of electronic music performance and creation, reflecting Wang Zichong’s vision for the future of music technology.

Here is a performance from last year at Music China featuring an amazing beat boxer from Xinghai Conservatory and the RADARR semi-automatic playing system.

Morphium by Shengxuan Huang

Shengxuan Huang has created an ambient music generator patch called Morphium with Max/MSP, employing algorithmic composition principles. The patch comprises two core sections: sound generation and effects processing. It allows users to craft evolving soundscapes with two independent sound generators for atmospheric and percussive elements. Effects like reverb and tape delay add depth.Envelope followers and a randomizer module shape the sounds, ensuring ongoing evolution. The interface is user-friendly, with oscilloscope visualizations, categorized sections, and extensive sound-shaping options. This patch is perfect for generative background music, infinite pad textures, sound installations, or live performances. It provides endless sonic possibilities, making it a valuable tool for creative endeavors, from studio production to multimedia projects. Let it inspire your next ambient masterpiece!

Spaceship by Shengxuan Huang

“Spaceship” is a software synthesizer plugin developed by Shengxuan Huang, built with SynthEdit to offer extensive sound design capabilities through an intuitive interface. It features a multi-waveform oscillator for creating rich analog-style sounds, adjustable in pulse width and volume. Additional sound shaping is provided by a second oscillator, LFO modulation, a multi-mode filter, and an ADSR envelope, along with a playable keyboard for real-time performance. Aimed at musicians and producers, the plugin encourages exploration and experimentation in electronic music and sound effects, highlighting ease of use, creative potential, and depth in sound programming.

Creative Music Production in China

To sum up, these innovative projects indicate significant advancements in the electronic instrument field. Their work, evidencing comprehensive study and creative exploration, signals the creation of new instruments.

As we prepare to examine these students’ works further, it’s apparent their efforts will enliven the future of music, showcasing a new chapter in electronic instrument design and hinting at transformations in music creation and performance methods.

Music China 2023 Show Report

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on Music China 2023 Show Report

Music China is back after three years

During the pandemic,  Music China and The MIDI Association worked closely together to keep information and news about MIDI and MIDI products available in China.  Music China hosted online events on their WeChat channels and together we figured out a clever way to iFrame our MIDIable meetings so that we could have people from all over the world share information on new products and new MIDI specifications with people in China.   We had several thousand people attend our online session.

This year Music China was able to take the entries from the 2023 MIDI Innovation awards and put the text entries, videos and images into a WeChat mini-program.

If you are not familiar with WeChat, it is the most popular social media application in China. It is literally impossible to survive in China without WeChat. Much of this article features photos that were shared with The MIDI Association via WeChat and portions of the article are screenshots taken from WeChat using the built-in English translation technology. If you plan to go to to China, we really recommend creating a WeChat account, getting a VPN that will work in China (some services like Google and Facebook are blocked in China unless you use a VPN) and finally perhaps getting a payment service like Alipay.

But it was great to be back in China in person.  With the help of Music China and all our Chinese MIDI Association members, we were able to have an incredible show and really boost MIDI’s visibility in China.

Music China Overall

With buyers from more than 70 countries and regions, Music China (Shanghai) International Musical Instrument Exhibition (Music China) opened on October 11, ushered in a four-day industry event. As one of the world’s largest musical instrument exhibitions, Music China brings together 1,822 well-known companies in the industry to showcase their products and exchange technologies at the Shanghai New International Exhibition Center. This year’s exhibition area of 120,000 square meters, 20% larger than in 2020, including 10 exhibition halls (W5 to E5) and 3 outdoor exhibition hall (OW2 to OW4), for the majority of the industry and music lovers to present a comprehensive and professional feast of instruments.

by Music China

 It is hard to get an idea of how big Music China is, but as they say a picture is worth a thousand words so here are three to try to give everyone an idea of the size and scope of Music China.  The first is an overall map of Music China that calls out the OW4 Tech+ Music Lab that the MIDI Association was in.  The second is a picture looking back from E5 down to E1.

So that picture is only showing half of the Music China halls!  The last is a picture of the crowds lined up to get into the show.   130,000 people pre-registered for the event and a good percentage of those were in attendance.







Music China, The Chinese Musical Instrument Association and The MIDI Association

It’s important to understand the organizations involved in music in China.

Music China is put on by the cooperation of three organizers.

China Music Instrument Association (CMIA)-
Shanghai Intex Exhibition Co., Ltd.
Messe Frankfurt (HK) Ltd.

The Chinese Musical Instrument Association is a music industry trade association made up of companies in China who create musical instruments.

The Shanghai Intex Exhibition company are the feet on the ground at the show and have a number of great people like Aoshuang “Sylvia” Xue who helped to make Music China a success for The MIDI Association.

Messe Franfurt (HK) helps in the overall coordination.

The Future Music and Science Technology committee and The Music Technology Lab

The MIDI Association is a global trade association specifically to promote MIDI and create new MIDI standards based on customers needs. We have members from North and South America,  Europe and China.

In the last few years with the help of Yitian Zhao, CEO of CME and Vice Director of the Chinese Musical Instrument Association and President of Future Music and Science Technology committee and Joe Zhang, CTO of Medeli and MIDI Association Technical Standards Board Member, we have signifcantly grown the number of Chinese members.  Also with their leadership a number of important changes have happened in the structure of the Chinese Musical Instrument Association (CMIA) .  MIDI products used to included in the category of electrical instruments which included anything with electrical power including amps and electric guitars.  At the request of Mr Zhao, CMIA created the Future Music and Science Technology Committee and is focusing more on technology and of course MIDI.   We will  talk more about the ongoing relationship with CMIA later.

In order to link cutting-edge technology at home and abroad and bring innovative products to end users, Music Science and Technology Laboratory specially launched “Chinese Users’ Choice” The “Future Shock Award for Future Music Products” two major user selection activities, the event was jointly launched by the organizers of Music China, the MIDI Association and the China Musical Instrument Association Future Music Technology Special Committee, with the special support of the China Music Association University Alliance.

“China User Choice” Voting Campaign

“Chinese Users’ Choice of the Year” products from overseas innovative enterprises or individual developers, more “MIDI Innovation Awards International MIDI Innovation Awards” winning products shortlisted. Vote for the innovative products you are most looking forward to experiencing at the show, and the top 5 will be showcased at the show!

Voting period: September 1 – September 30

Voting rules: 3 votes per user, no repeat voting

“Future Music Products” Voting Event

Future Shock Awards “Music Technology Product of the Year” will be selected from all “Music Technology Lab” products and 5 “Chinese Users’ Choice” winning products. According to the comprehensive voting results of the expert jury and the live audience, the first winner will receive the 2024 Music Technology Lab booth. From October 11th to 14th, the brand that gets the first votes every day will prepare exquisite gifts for you!

Voting period: October 11 – October 14

(You can preview products on October 7)

Voting rules: 3 votes per user, non-repeatable vote, 10 votes per vote of the expert jury

The user selection activity specially invited domestic well-known experts to form an expert jury to vote on the candidate products, and comprehensive on-site voting results to select a “Future Shock Award Future Music Product.”

by Music China Tech + WeChat mini program

Music Technology Lab Expert Jury





































The Chinese Users Choice Awards

The Chinese Users Choice Awards allowed innovative MIDI companies from overseas to gain exposure in the Chinese market.  Music China was able to take the entries from the MIDI Innovation awards and put the text entries, videos and images into a WeChat mini-program.

If you are not familiar with WeChat, it is the most popular social media application in China.  It is literally impossible to survive in China without WeChat.   Much of this article features photos that were shared with The MIDI Association via WeChat and portions of the article are screenshots taken from WeChat using the built-in English translation technology.  If you plan to go to to China,  we really recommend creating a WeChat account,  getting a VPN that will work in China (some services like Google and Facebook are blocked in China unless you use a VPN) and finally perhaps getting a payment service like Alipay.

In any case, here are the winners of the Chinese Users Choice Awards.



Future Shock Awards

 The Future Shock Awards were voted on during the show and included both entrants from overseas and from China.

All of the the winners of the Future Shock awards are MIDI Association members (though the contest is not limited to MIDI Association members).





Number 1 in the Future Shock Awards – Hydrasynth Deluxe from Anshun Sound Machines



Number 2 in the Future Shock Awards- The Medo from Donner



The Orba 2 from artiphon

The MIDI Association wins an International Cooperation Award

At the opening welcome dinner for Music China, The MIDI Association (along with NAMM) won an International Cooperation Award.



Athan Billias, MIDI Association President on the left and John Mylanzck, CEO from NAMM on the right



International Cooperation Award from Music China

International Forum On MIDI Technology

















More Music China articles to come

So much happened at Music China that we can’t fit it all into one article so in the next few days we will do a full wrap up the whole show as this was just some of what went on in OW4 t the Tech + Music Lab which is just a small part of the show.

But we can’t finish without saying thanks to some very special friends.

Thanks to everyone at Music China



One of the MIDI Brand Ambassadors from Xinghai Conservatory of Music

We had three MIDI Brand Ambassadors from Xinghai Conservatory of Music who were a great help. Our members from China who put on the MIDI Forum and did a great job of explaining the benefits of MIDI 2.0 (and we will be putting up the videos we created for Music China in both English and Chinese soon.

Tami X (Buchla modular artists and founder of MIDIFan,  the best website in China for information on Music Technology has been great in promoting MIDI information and translating MIDI.org articles into Chinese.

But our trip to Music China would not have been possible without all the help we received from Aoshuang “Sylvia” Xue from Music China and Yitian Zhao from CME.

We are really looking forward to working closely together and for even bigger and better things at Music China 2024!



Fan Tang (Artist Tami X) fr0m MIDIFan



Athan Billias, MIDI Association President, Aoshuang “Sylvia” Xue from Shanghai Intex Exhibition, Yitian Zhao from CMIA and CME

MIDI In China

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on MIDI In China

MIDI has grown in importance in China as Chinese companies expand in both domestic and overseas markets

The MIDI Association is tasked with promoting and managing MIDI specification for MIDI in every country in the world except Japan where the Association Of Music Electronics Industry (AMEI) is responsible for MIDI.

Thanks to the leadership of Yitian Zhao, CEO of CME PRO, MIDI Association Executive Board members and Vice President of the Chinese Musical Instrument Association and Joe Zhang of Medeli and Technical Standards Board member, the number of MIDI Association Chinese members has grown significantly in the past three years.

Recently our Chinese MIDI Association companies worked to put together a video about MIDI in China for the 40th Anniversary of MIDI.

You can click on the Youtube above to watch the 1 minute shortened version or click on the link below to view the full 11 minute version.

The MIDI Association and Music China

For many years now we have partnered with Music China, the world’s largest musical instrument trade show which is usually held in October in Shanghai.

However for the past several years during the pandemic, our relationship has become even stronger as we helped to host virtual events and bring MIDI Innovation Award contestants to Chinese musicians.

We also worked together on some big initiatives like the Chinese Musical Instrument Association’s Future Music Technology Committee ( 中国乐器协会未来音乐科技专委会)

The goals of CMIA’s Future Music Technology Committee are to:

  • Develop Chinese members of The MIDI Association
  • Encourage Chinese members to participate in the development of MIDI standards
  • Promote and popularize MIDI application in China
  • Support global MIDI members to develop the Chinese market

The Committee is made up of the current MIDI Association members from China which has already grown significantly in the last two years.

This new structure in CMIA will bring an increased focus to MIDI as MIDI is the Musical Instrument Digital Interface standard.


...

The MIDI Association promotes MIDI in China –  

The MIDI Association, Music China and the Chinese Musical Instrument Association cooperate together to promote MIDI in China In the past year, with the help of MIDI Association Exec Board member Yitian Zhao, CEO of CME and Technical Standards Board m
https://www.midi.org/midi-articles/the-midi-association-at-music-china-2022

...

Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives –  

This is a translation of an article on the Chinese Musical Instrument Association’s website. The original article is linked below. Music China is now scheduled for January 14-17, 2022.
https://www.midi.org/midi-articles/music-china-2021-launches-the-future-music-season

...

Music China 2020 MIDI Technology Forum –  

Entering a New Era for Music and Musical InstrumentsThe Future of MIDI 2.0 Technology

https://www.midi.org/midi-articles/music-china-2020-midi-technology-forum

Look for details on our plans for Music China 2023 in Shanghai coming soon.

The MIDI Association promotes MIDI in China

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on The MIDI Association promotes MIDI in China

The MIDI Association, Music China and the Chinese Musical Instrument Association cooperate together to promote MIDI in China

In the past year, with the help of MIDI Association Exec Board member Yitian Zhao, CEO of CME and Technical Standards Board member Joe Zhang of Medeli, the MIDI Association has greatly expanded our promotion of MIDI in China. 

In September of 2021,  the Chinese Musical Instrument Association (CMIA) announced the formation of the Future Music Technology Committee (未来音乐科技专委会) and elected Yitian Zhao as the President. 

Future Music Technology Committee (未来音乐科技专委会)

MIDI Association President (2020-2021)Craig Anderton created a video thanking CMIA for the establishment of the Future Music Technology Committee

The Chinese Musical Instrument Association’s Future Music Technology Committee ( 中国乐器协会未来音乐科技专委会) 

The goals of CMIA’s Future Music Technology Committee are to:

  • Develop Chinese members of The MIDI Association 
  • Encourage Chinese members to participate in the development of MIDI standards 
  • Promote and popularize MIDI application in China 
  • Support global MIDI members to develop the Chinese market 

The Committee is made up of the current MIDI Association members from China which has already grown significantly in the last two years. 

Previously the Chinese Musical Instrument Association had included digital musical instruments with MIDI in the same category as electric guitars and amplifiers. 

This new structure in CMIA will bring an increased focus to MIDI as MIDI is the Musical Instrument Digital Interface standard. 

Chinese Company Membership Has Grown

The Chinese MIDI Association members meet regular to discuss MIDI 2.0 and share ideas on future MIDI specifications.  

MIDI Association Chinese Members Meeting

Music China Future Festival 未来音乐节 

Music China Future Festival

Another part of our efforts to promote MIDI in China is the Music China Future Festival developed for Music China that includes the following events. 

  • MIDI Concert 
  • MIDI International Forum 
  • Tech+ Music lab 
    • Chinese Users’ Choice 
    • Future Shock Award 

Tech+ Music Lab 未来音乐实验室

Tech+Music Lab is a unique part of Music China focused on technology and this year Music China launched the Chinese Users’ Choice & Future Shock Award

Companies selected by the MIDI Association provide assets to Music China who developed a website to highlight these innovative products. 

Then partners which included 800 colleges from the China College Music League, Bilibili (a Chinese video sharing platform), and TikTok were invited to view the entries and vote for the Chinese User Choices based in the following guidelines/ 

  • The product may inspire Chinese music creation/making
  • The product may improve productivity of music teaching/making
  • The product may have irreplaceable function over other products.

17 companies and products participated. 

  • SongBook +
  • Fluid Pitch ( MIDI Innovation Awards 2021 First Prize Winner)
  • imitone
  • Geoshred
  • Caedence
  • Audio Modeling
  • Big Ear Games
  • DoreMIDI
  • LiveLoop
  • MIDIable
  • Whirled Notes
  • Hyperion Strings Elements
  • Palm Band
  • WIDI 
  • Orba
  • Animoog Z
  • MIDI Tape Recorder







Chinese User Choice Awards on WeChat

Live Presentations using MIDIable a browser-based platform that combines Web MIDI and telepresence (audio, video and screen sharing) 

In fact, one of the entrants was used as the core platform for live web presentations and then Music China shared the stream on WeChat. MIDIable (developed by MIDI Association Exec Board member Lawrence Levine) is a browser-based platform that combines Web MIDI and telepresence (audio, video and screen sharing) to allow online music creation, education and collaboration. 

There are plenty of great platforms for audio/video conferencing, but only MIDIable integrates Web MIDI. Connect your MIDI device to your computer, open Chrome or Edge (the browsers that support Web MIDI) and now you can send and receive MIDI over the Internet using the W3C standard for MIDI communication. Your entire MIDI studios appears in MIDIable.

You can merge All Inputs to play any MIDI device connected to your computer and send it out Web MIDI. You can select which MIDI device is sent MIDI from MIDIable and choose what sounds are played by remote Web MIDI.

Want to connect to your DAW or other MIDI software? Select IAC Driver on your Mac or any loop back inter-application software on other operating systems and the remote MIDI from the Internet is sent to your local DAW which then can be used route it out to external MIDI devices. 

MIDIable’s Web MIDI In Settings

No MIDI device? No problem. Even if you don’t have a MIDI device, it’s easy to use MIDIable. MIDIable provides a virtual keyboard so you can see MIDI notes on screen. 


MIDIable's Virtual Keyboard Display (each participant can show upa s a different color)

MIDIable’s Virtual Keyboard Display (each Web MIDI participant can show up as a different color)

You can even hear those notes using MIDIable’s HTML5 browser-based piano.



The HTML5 Browser based MIDIable Piano allows even people with no MIDI device connected to hear MIDIable performances

There are platforms that allow video conferencing, services that claim low latency audio over the Internet and others that allow Web MIDI, but only MIDIable integrates everything all together into one seamless experience. 

Why is that important?

One of the tricky parts of collaboration over the Internet is latency (the delay created by sending signals over networks) because audio, video and MIDI all travel at different rates.

But MIDIable solves all these problems for you. Whether you are using a connected MIDI device or the MIDIable piano, you are listening to sounds created locally so there is no Internet delay.

In addition, MIDIable automatically syncs the video and MIDI coming over the Internet together.

All remote media you see and hear in MIDIable is seamlessly synced together in your local environment. 

Craig Knudsen and Jon Schmidt from the Piano Guys demo MIDIable for Music China 

MIDIable streamed to WeChat and watched by thousands of MIDI fans in China

 Music China staff and Yitian Zhao provided translation for the presenters who were able to share their screens and webcams on MIDIable. Each of the three nights of presentations saw over 1000 attendees on WeChat with comments and reactions from the audience feedback to the presenters.  To be honest, when we started we had no idea if any of this would work as it was the first in the world to try this, but as you can see from the section with Craig Knudsen of the Piano Guys presenting from their studio in St. George, Utah it was a great example of global cooperation. 

In the bottom right of this screen shot from the WeChat broadcast you can see there were 3454 people watching and reacting to the MIDIable presentation at Music China. 

Thanks to Music China and CMIA for their help in promoting MIDI In China

 We’d like to thank all the MIDI Association presenters,  Music China and the China Musical Instrument Association for their support and most of all Yitian Zhao, Lawrence Levine, Aoshuang (Sylvia) Xue, and Andy Renhao for their translation and technical support. 

Thanks to their hard work in making this a success. 

Together we proofed that not just music, but MIDI itself is truly a universal language. 

Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on Music China 2021 and the Chinese Musical Instrument Association launch new MIDI Initiatives

This is a translation of an article on the Chinese Musical Instrument Association’s website.  The original article is linked below.
Music China is now scheduled for  January 14-17, 2022

 Creating an interconnected space for music technology and leading the cross-border integration of the musical instrument industry 

Under the background of the Internet+ era, science and technology link everything to form a world of “Internet of Everything”, and the global epidemic in 2020 highlights the importance of science and technology. Artificial intelligence, big data, contactless services and other technologies make China under the epidemic Still in order. There is no doubt that technology has penetrated into all aspects of human life. At the same time, the epidemic has also reshuffled all industries, transitioning from “no innovation, no development” to “no innovation, no survival” in an inward-rolling competition track.

In order to further promote the innovative development and cross-industry integration of the musical instrument industry, and to penetrate into the consumer groups of the Z era, the organizers of Music China have planned a series of music technology activities for the “Future Music Season”, including [Tech+ Music Lab Music Technology Laboratory] and [Music China Future Festival Future Music Festival], [IEMC International Electronic Music Competition], [International MIDI Application Technology Forum] and other branch activities, to create a frontier position in music technology.

Taking “technology, innovation, and cross-industry” as the starting point, integrating interactive display, technical exchange, sharing experience, professional competition and dynamic interpretation, using technology to empower music, using music to activate technology, and linking other industries through “music” to create “music” “Connected” space to create a super three-dimensional interconnected space with technology pioneer brands, electronic music experts, music lovers, technology enthusiasts, and fashion culture lovers. 

 Music China Tech+ Music Lab showcases MIDI and global music technology products

The interactive display area brings together well-known electronic audio equipment and audio brands at home and abroad, showing the most dazzling electronic audio equipment and innovative gameplay.

It is worth mentioning that the laboratory launched two new awards, the “Chinese User Choice Award” and the “Most Potential Award” this year: a professional judging panel composed of domestic end users will be among the many overseas innovative brands participating Eight winners of the “Chinese User Choice Award” will be selected, and the winning brands will be exhibited in the interactive exhibition area; at the same time, the participating brands in the interactive exhibition area will participate in the on-site voting and selection of the exhibition, and one of the “Most Potential Award” will be selected. .

This is undoubtedly an excellent opportunity for overseas brands to open the Chinese market and seek brand development in the post-epidemic era. At the same time, it also brings the world’s freshest first-hand brand information and product trends to the audience, breaking time and time in an atmosphere with a sense of future technology. Space constraints, use innovative technology to empower music products.

Chinese Musical Instrument Association launches Future Music Technology Committee  

International MIDI Technology Application and Development Forum deepen the international MIDI development trend and share cutting-edge technology innovation applications. 

With the continuous expansion of the Chinese music market, MIDI technology has been widely used in modern digital music production. Electronic musical instruments, computers, and mobile phones of different brands are interoperable through MIDI. It is a daily essential application technology for musicians, producers, DJs, artists and music lovers. It can be said that MIDI is the cornerstone of modern digital music, allowing music production to truly break the limitations of professionalism to the public.

In order to explore the technological innovation and application fields of MIDI, and keep up with the latest development trend of the international MIDI industry, Shanghai Musical Instrument Exhibition has held the Shanghai International MIDI Technology Application and Development Forum for seven consecutive years, setting up “MIDI Summit Forum”, “Master Series Lectures”, etc. The event focuses on the most cutting-edge MIDI technology innovation and application areas, and invites heavyweight guests and representatives of well-known companies to discuss the actual application scenarios and future development trends of MIDI technology. There are also digital music experts at home and abroad to share and exchange, and to conform to international MIDI standard. The latest development trend of the industry introduces the most advanced terminal application technology for domestic MIDI professionals and enthusiasts, leading the development of industry technology. 

Craig Anderton’s message to the Chinese Musical Instrument Association 

Music China 2021重磅推出“未来音乐季”系列活动 ——打造音乐科技互联空间 引领乐器行业跨界融合-中国乐器协会

http://www.cmia.com.cn/hyzx/7852.html

Music China 2020 MIDI Technology Forum

Written by The MIDI Association on . Posted in MIDI Association Event List, MIDI News, Music China. No Comments on Music China 2020 MIDI Technology Forum

Entering a New Era for Music and Musical Instruments
The Future of MIDI 2.0 Technology 

Joe Zhang from Medeli and the  MIDI Association Technical Standards Board

At Music China 2020’s MIDI Technology Forum, Joe Zhang (pictured in the article cover photo) gave an in-depth presentation covering a variety of MIDI topics. 

Joe is in the R&D department of MIDI Association corporate member Medeli and also serves on the MIDI Association Technical Standards Board. His presentation covered:

  • The important new features of MIDI 2.0
  • The history of MIDI, MMA and TMA
  • He encouraged the audience to join MIDI Association as individual members and Chinese manufacturers to join the the MIDI Association as corporate members to help in the development of new MIDI 2.0 specifications. 

Joe (with the help of the Chinese Musical Instrument Association) translated the new videos on MIDI 2.0, MIDI 2.0 Profile Configuration,  MIDI 2.0 Property Exchange and the MIDI Association re-branding into Chinese which was really appreciated by the audience and helped them gain aclear understanding of what MIDI 2.0 is and how it can bring added ease of use and expressiveness to MIDI. 

 Zhao Yi Tian (Founder and CEO, CME) 

Mr Zhao introduced the audience to BLE wireless MIDI by demonstrating the CME WIDI master which allows BLE MIDI connections between instruments with standard MIDI 5 PIN DIN connectors.


...

CME introduces WIDI: New milestone in Bluetooth MIDI –  

When people hear Bluetooth, they think about latency and troubles with pairing. We ask ourselves is that true with Bluetooth MIDI? CME introduces the new WIDI master as part of the WIDI family!
https://www.midi.org/midi/midi/midi-articles/cme-introduces-widi

Li Zi Jin (Associate Professor of China Conservatory of Music) 

Li Zi Jin is a Visiting Professor at Schulich School of Music of McGill University and an Associate Professor at China Conservatory of Music. She did a presentation on different approaches in designing new musical instruments. She has previously done an interesting study “On Digital Platforms and AI for Music in the UK and China” with Nick Bryan-Kinns, director of the Media and Arts Technology Center at Queen Mary University of London in the UK. 

In her presentation], she explained the AI-Wekinator. The Wekinator is free, open source software originally created in 2009 by Rebecca Fiebrink. It allows anyone to use machine learning to build new musical instruments, gestural game controllers, computer vision or computer listening systems, and more.

The Wekinator allows users to build new interactive systems by demonstrating human actions and computer responses, instead of writing programming code. 


...

Wekinator | Software for real-time, interactive machine learning

http://www.wekinator.org/

Shen Lin (Executive Vice-president of Shanghai Computer Music Association) 

 Shen Lin Introduced a new profession certification: electronic music producer, and how MIDI is involved in the requirements of this profession. 

We are the Shanghai Computer Music Association, a social organization in Shanghai engaged in computer music and electronic music services.

We provide business guidance and services to industry-related companies.
We provide business guidance and assistance to members and provide a platform for communication.
We provide professional services to all sectors of society. Computer music production, concert planning and rehearsal services.

We also provide you with professional computer audio technology and equipment services, designing perfect music art solutions.

As an association, we also train and teach young people.

Hope we can work with you to create the future of computer music and electronic music. 

by The Shanghai Computer Music Association

Roundtable Forum-The Integration of Music and Musical Instruments – The Future of MIDI 2.0 Technology

Moderator: Ge Xing Hua (General Manager, MEDELI)

Speakers:

Zhao Pin (Chairman of Ringway)

Zhao Yi Tian (Founder and CEO of CME)

Han Bao Qiang (Professor and Ph.D. Supervisor of China Conservatory of Music)

Chen Qiang Bin (President of Shanghai Computer Music Association)

Shen Lin (Executive Vice-president of Shanghai Computer Music Association) 

International Electronic Music Competition Awards Ceremony



International Electronic Music Competition (IEMC2020) Winner List 

IEMC Award（3 pieces）

Electronic music work: Wen Bihe “Song song”

Prize: RMB 20k Yuan, MIDIPLUS X8 pro, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software, PSP Infinistrip software, NugenAudio Stereoizer software.

Song work：Zhang Miao “Whale”

Prize: RMB 20k Yuan, MIDIPLUS X6 pro, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software, PSP Infinistrip software, NugenAudio Stereoizer software.

New Instruments creative design：Weng ruolun 《Smart Motion System》

Prize: RMB 20k Yuan, MIDIPLUS FP 88 e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software, PSP Infinistrip software, NugenAudio Stereoizer software.

Best Work Award

Popular Electronic music (sE-Electronics Award)

Electronic Music First Prize-sE Eletronics Award: Li Jingyin “Fen·Lie”

Prize: sE Electronics Z5600A II condenser microphone, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Second Prize-sE Eletronics Award: Dai Shanshan “San Cha Kou”

Prize: sE X1 A VPcondenser microphone, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Excellence Award-sE Eletronics Award:

Yang Zhenhao “Time Expansion: Beethoven Black Hole”

Prize: sE V7 US hyper-cardioid dynamic mic, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Zhou Dapeng ” Mo”

Prize: sE DM microphone amplifier, Artesia monitoring headphone, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electro-acoustic music (Huaxing Award)

Electronic Music First Prize – Huaxing Award: Yu Jinqiao “the Abstract and Concrete of Sound-for String Samples, Music Concrete and Electronic Music”

Prize: Galileo V-80 digital electric piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Second Prize – Huaxing Award：

Li Kelian”i:liL!||!:l:l:. .:!!I!:|. .:I..:! . .! . .. . .”

Niu Yansu “Zhong-For Bells, Water, Opera Sing and Electronic Music”

Emma Rinaldi Terno “Introspection”

Prize: Galileo V-30 digital e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Music Excellence Award – Huaxing Award：

Li Haoyu “Wave”

Xu Xiaobo “JiHun祭魂”

Zhang Yixin “Whale Language”

Wu Xi “Huan Yue’s Unknown Journey”

Li Guanzhou “Xing Kong”

Prize: Huaxing S-8digital e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Electronic Dance Music (KongAudio Award)

Electronic Music First Prize – KongAudio Award: Luo Yuting & Fan Chuangchuang《Mirror》

Prize: KongAudio Chinese orchestra complete version with chime collector’s edition set, MIDIPLUS MIDI keyboard, VSTOMP AMP software by Hotone Audio Inc.

Electronic Music Second Prize – KongAudio Award: Lin Kuan “Future Technology”

Prize: KongAudio Chinese orchestra complete version with chime collector’s edition set, MIDIPLUS MIDI keyboard, VSTOMP AMP software by Hotone Audio Inc.

Songs (Medeli Award)

Song Work First Prize – Medeli Award: Hou Jiuheng “Submerge”

Prize: ASM Hydra synth；VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Song Work Second Prize – Medeli Award: Ye Dao “A Mei Nong E”

Prize: A2000 eletronic organ, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

Song Work Excellence Award – Medeli Award: Xiao xiaozhou “Yu”

Prize: Medeli SAP200 protable e-piano, VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.

New Instruments Creative Design Award

New Instrument Design Secoud Prize：blablaTrains “Pythagorean Domino”

Prize: KongAudio Chinese orchestra complete version.

New Instrument Design Third Prize：Wang Yu “interactive Phototonus Electric Guzheng”

Prize: KongAudio Chinese orchestra complete version.

Youth Group Award

Youth Group First Prize: Wu Lingfeng “Yanomami”

Prize: KongAudio Chinese orchestra complete version, Lemon Instruments sound card, sE V7 US hyper-cardioid dynamic mic, VSTOMP AMP software by Hotone Audio Inc. 

Youth Group Best Song Award: Lu Zhiyang “Wuhu”

Youth Group Best Production Award: Zhang YankaiDemons Scuffle” & Li Yuhan “Coming down”

Youth Group Best Creation Award: Xu Shu “Border of Universe” & Shao Yifan “Atmospheres” & Li Zongchen “Project IX – Dive”

Youth Group Future Star Award: Lin Zixi “Fu Su” & Huang Tao duoer “10-year-old Waltz”& Wang dengping “Bright”& Weng Weilun “Disobey”

Prize: Lemon Instruments sound card, sE V7 US hyper-cardioid dynamic mic, VSTOMP AMP software by Hotone Audio Inc.

IEMC Performance award

Winning Work:

Zhou jinjie “T.R.I.P”

Han Xichao “Mo Shang Hua Gui”

Prize: VSTOMP AMP software by Hotone Audio Inc. KongAudio Chinese orchestra se software.