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Music X at Music China


Explore a new realm of music, where technology and art meet. The Music X Future Museum is about to open, taking you to listen to the sound of the future and participate in an immersive music experience. Get ready and join us to start this soul-stirring journey of future music!

This year’s Music X has four theme areas: [MusiX Lab Music Technology Exhibition Area], [MusiX Life Music Life Exhibition Area], [X Stage] and [MIDI Innovation Area], from the interaction of cutting-edge technology to the immersive experience of daily music life, to the collision of ideas of the latest viewpoints, and there will be different exciting activities in the museum every day.

MIDI Innovation Area

We will be be inviting people at Music China to try out a number of MIDI 2.0 products including the Roland A99MKII, The Yamaha Montage M and Korg Keystage. We will also be explaining our core initiatives – MIDI In Music Education, Music Accessibility, Interactive Audio. We will feature hands on demos of several MIDI Innovation and Chinese User Choice Awards winners and also have one area of the booth dedicated to technical explanations for developers.

MusiX Lab Music Technology Exhibition Area

This area is similar to The MIDI Showcase at NAMM. This year, there are a number of companies attending from overseas. Here is a list of The MIDI Association companies at Music China 2024.

Hall N Music X area– Artiphon, Amenote/Azotech, Audio Modeling, CME, Donner, MIDIPlus, Synido, Novation, ASM-Ashun Sound Machines, Avid

Hall W- Medeli: W4B42, Ringway: W4E42, Amason: W1D20, N1C55, Donner: W5C52, Hotone: W5E32

Many overseas companies are represented by their Chinese distributors.

MusiX Life

This year’s Music Life exhibition area has joined hands with Qiantan 31, MindLax, and e-commerce giant JD.com to create an audio-visual feast and carefully prepare a series of colorful activities for the audience. This cooperation not only deepens the seamless connection between music and life, but also through the carefully designed immersive experience, every friend who enters the exhibition area can deeply experience the extraordinary charm of music in daily life, and realize a wonderful encounter between soul and melody.

X Stage

As the intersection of music and future technology, X Stage will set sail again this year, bringing together the world’s electronic music elites and cutting-edge technologies, leading you to explore the infinite possibilities of future electronic music technology.

The stage has arranged new product launches, product demonstrations, master sharing and international electronic music competitions, bringing you rich activities around the clock!

At the same time, this year’s guest lineup has been upgraded again, with industry bigwigs, association experts, college professors, etc. coming together to share the latest cutting-edge technology content, as well as live performances by music producers and senior artists, to jointly promote the popularization and development of music culture.

X Stage Event Schedule



Future Music Technology and International MIDI Technology Development Forum

Forum time: 14:00-17:00, October 12, 2024

Forum location: Meeting room N2-M42, Music China 2024


This time, Music X has upgraded the guest lineup of the MIDI Forum. The forum mainly focuses on the latest developments in MIDI technology, and invites domestic and foreign experts to participate in the event. Through keynote speeches, roundtable discussions, special discussions, etc., it deeply explores the future trends and application prospects of MIDI technology. From basic principles to cutting-edge applications, from industry insights to technical practices, the forum will present you with rich and diverse knowledge.

Forum topics: Future Music Technology and International MIDI Technology Development Forum

Organizer: China Musical Instrument Association, Shanghai Intex Exhibition Center Co., Ltd.

Organizer: Future Music Technology Committee of China Musical Instrument Association and Sound and Music Technical Committee of China Electronic Audio Industry Association.

Co-organizers: The MIDI Association and Shanghai Pudong New Area Advanced Audio and Video Technology Association

Forum time: 14:00-17:00, October 12, 2024

Forum location: Meeting room N2-M42, Music China 2024


Future Music Technology and International MIDI Technology Development Forum Speakers


Zhao Yitian

Vice Chairman of the Chinese Musical Instrument Association, Chairman of the Future Music Technology Professional Committee of the Chinese Musical Instrument Association, Member of the Executive Committee of the International MIDI Association, Founder and Chairman of CME.


Athan Billias

Currently a member of the Executive Committee of the MIDI Association. Athan has devoted his life to music, technological innovation and MIDI. He was the product planning manager of Korg, helping the Korg M1 synthesizer become the company’s best-selling hardware. Athan then joined Yamaha as the marketing director, participating in the product planning and marketing of all Yamaha synthesizers from the S80 to the Montage.


Daisuke Miura   

Chairman of the MIDI Standards Committee and Head of the Sound Processing Platform Group of Yamaha Digital Musical Instrument Development Department.

As a member of AMEI, he participated in the development of MIDI 2.0 standard with other AMEI members and MIDI Association members. He was appointed as the chairman of the committee at the beginning of this year.


Mike Kent

Chairman of MIDI 2.0 Working Group, Chief Strategy Officer of AmeNote Inc.

Mike led the technical design of MIDI 2.0, including MIDI-CI and the General MIDI Packet. His company, AmeNote, makes ProtoZOA, the MIDI Association’s standard test hardware tool. AmeNote also developed the USB MIDI 2.0 driver, which will be part of Microsoft’s upcoming MIDI 2.0 support in Windows. Mike is a co-author of the USB MIDI 1.0 and 2.0 specifications.


Joe Zhang

Technical Director of Medeli Electronics (Shanghai) Co., Ltd., member of the Technical Standards Committee of the International MIDI Association.

He has won international or national awards such as the MusicChina Best Innovation Award, CES Asia Innovation Award, IF Design Award, Good Design Award, and has 14 national patents authorized. He has won the 13th Five-Year Light Industry Science and Technology Innovation Advanced Individual Award and the title of Industry Science and Technology Star.


Yu Yang

He is a famous composer and currently a professor, doctoral supervisor, and director of the Department of Music Engineering at the Shanghai Conservatory of Music. He is also a senior researcher at the He Luting Chinese Music Academy, director of the Shanghai Key Laboratory of Music Acoustic Art, executive vice president of the Film Sound Art Committee of the China Film Association, deputy director of the Art and Artificial Intelligence Committee of the China Artificial Intelligence Society, deputy director of the Computational Art Branch of the China Computer Society, deputy director of the Music and Sound Committee of the China University Film and Television Society, and a distinguished expert at the Artificial Intelligence Creation Laboratory of the Microsoft Internet Engineering Academy. He is the leader of the National First-Class Undergraduate Major “Recording Art” of the Ministry of Education and the person in charge of the New Liberal Arts “Music Artificial Intelligence Professional Exploration and Practice” project. He is also the person in charge of the Science and Technology Innovation Project “Multi-dimensional Cloud Music Interaction System” and “Artificial Intelligence Assisted Music Therapy” of the Ministry of Culture and Tourism of China. He is also the chief professor of the Shanghai Key Innovation Team “Music Technology and Digital Media Talent Training and Art Practice”.”


TAMIX Tang Nan

Tang Nan is a Buchla modular synthesizer player, visual artist, photo idol, skateboard coach, founder of Midifan, and one of the organizers of “Methods of Communication”.


L+R Wang Lu

Sound artist, electronic music producer, arranger, sound interaction producer, independent radio host, DJ.

Specially appointed expert consultant of the Live Recording and Sound Amplification Technology Professional Committee of the China Recording Engineers Association.

Producer, arranger and leader of “New Yuefu Kunqu Opera”. With more than 10 years of experience in pop music production, he has served as album producer and arranger for many well-known artists.

He founded the electronic band Yao Band and served as the DJ, leader and producer. He filmed Apple Ipad commercials twice in 2013 and 2014 and Xiaomi commercials in 2016. In 2018, he won the CMA Singing Committee’s Best Dance/Electronic Singing Album Award.

He founded the well-known independent music network radio station Triceratops Radio and served as the host. He is also the producer and host of Chengdu City Sound FM102.6 City Yao Music.


Wu Yulun

Wu Yulun is a PhD candidate at the School of Computer Science and Technology, Fudan University, under the tutelage of Professor Li Wei. His research interests and directions include music information retrieval, automatic music transcription, pitch estimation, technique recognition, and music emotion recognition. During his studies, he published many papers at well-known domestic and international conferences such as ICASSP, ICME, ISMIR, and CSMT. His current research focuses on the symbolic representation of traditional Chinese music and the interpretability of large-scale language models for music.


Robin Zhang

Founder of DIGISHOW digital performing arts open source project.

As a digital geek who loves music, Robin open-sources the software and workflows he develops, and works with his partners to transform everyday objects in life into electronic musical instruments.

We add digital music, lighting, screens, robots, interactive devices and other technological elements to the “performance scene” or “immersive space”, and regard objects, space, people and systems as potential performers. Through the DIGISHOW open source project, whether you are a creator, performer, operator or an ordinary person, every daily scene in life can be transformed into a “stage” for parties and performances.


Ge Xinghua

General Manager of Deli Electronics (Shanghai) Co., Ltd., Vice Chairman of the Future Music Technology Professional Committee of the Chinese Musical Instrument Association.

He has been engaged in the R&D and technical management of electronic musical instruments at the R&D center of Deli Group for more than 20 years. During this period, he led the team to carry out technological innovation and completed the development of various types of high-end electronic musical instruments, as well as the development of a variety of integrated circuit chips and underlying platforms of different grades. 

In 2019, he was awarded the title of Outstanding Entrepreneur by the China Musical Instruments Association.


Huang Jianheng

Director and CTO of Longjian Group, co-founder of MIDIPLUS brand, CEO of MIDIPLUS, founder of China Arranger Competition, and part-time industry mentor at Xinghai Conservatory of Music.

He entered the electronic musical instrument industry in 2006 and has participated in the product development and design of many mid-to-high-end electronic musical instruments and professional audio brands around the world, including: Korg, Native Instruments, Arturia, Akai, Alesis, Blackstar, etc.

Among them, the MIDI keyboard products and professional audio interfaces that he participated in designing and manufacturing are in the leading position in the world. He has become a famous expert designer of musical instrument keyboards, synthesizers, and professional audio at home and abroad. Since 2014, he has become the world’s largest MIDI software and hardware service provider.

Its MIDIPLUS brand has become the largest MI consumer brand in China, and its product research and development has obtained dozens of national patents. In 2019, he led the team to design the world’s first portable folding piano with multiple patents. In 2020, it attracted the attention of CCTV and launched the “Music Going to the Countryside” charity event to help the poor and aid students in the same year. So far, it has entered dozens of primary and secondary schools and kindergartens, opened American music classrooms, and actively and continuously promoted the interactive integration of music products and education to create more possibilities for music and cultural life.


Chen Guobin

Deputy General Manager of Yinfei Electronics (Jiangsu) Co., Ltd., senior engineer, has been responsible for the company’s product planning, organization and coordination for a long time. He specializes in the research, development and application of MIDI musical instruments. He is one of the experts in MIDI standard research in China’s musical instrument industry and has repeatedly won various scientific and technological progress awards at the municipal level and above.


Cao Qiang

Deputy Technical General Manager of Changsha Huanyin Electronic Technology Co., Ltd., graduated from the National University of Defense Technology, senior electronic musical instrument designer, Chinese musical instrument “industry craftsman” and “technology star”, member of the National Musical Instrument Standards Committee, has very extensive knowledge and rich experience in digital audio technology development.


Link to Music China Article about The MIDI Forum