The MIDI Association has been actively involved with Music China for many years. You can read about that history in the articles at the bottom of this page.
But in this article, we’ll focus on Music China 2024 because there is a lot going on.
Statistics About Music China
Date: October 10-13, 2024 (Thursday-Sunday)
Last year there were 122,184 people who attended Music China from 92 countries and there were 1,832 from 23 countries. You can get an idea of what Music China 2023 was like from this picture.
The MIDI Association Booth
The MIDI Association booth will have areas for MIDI 2.0 products, MIDI Innovation Award products and explanations of our major initiatives- MIDI In Music Education, Interactive Game Audio, and Music Accessibility.
This is a picture of Andrea Martelloni, one of the winners of the 2023 MIDI Innovation Awards at last year’s MIDI Association booth at Music China. He traveled to China and spent 4 days demoing to both end users and companies who were interested in his technology.
MIDI Association Companies at Music China
A number of MIDI Association companies will have booths at Music China in the Hall N, MusicX area.
The following MIDI Association companies will have booths at Music China (some in the Music X Area and some in the other halls at Music China).
- Music X area
- Artiphon
- Amenote/Azotech
- Audio Modeling
- CME
- Donner
- MIDIPlus
- Synido
- Novation
- ASM-Ashun Sound Machines
- Avid
- Medeli: W4B42
- Ringway: W4E42
- Amason: W1D20, N1C55
- Donner: W5C52
- Hotone: W5E32
- Mooer: W5C44
The Chinese Users Choice Awards
Music China arranged for all 15 finalists in the 2024 MIDI Innovations Awards to be entered into the Chinese Users Choice Awards.
This year’s winners of the Chinese User Choice awards are:
- Audio Modeling- UniMIDIHub
- Artiphon-Chorda
- Manifest Audio-Sonification Tools
- Christo Squier-Particle Shrine
- Playmodes Studio-PPFF
The winner of the Chinese Music Choice Awards will be automatically entered into the Future Shock Awards which includes which includes entrants outside of The MIDI Innovation Awards and also entrants from China.
Presentations at the X Stage in Hall N
The MIDI Association will be doing three presentations at Music China’s X Stage in Hall N.
- Chinese Users Choice and MIDI Innovation Award Winners
- MIDI In Music Education
- Music Accessibility
We’ll provide more details on the presentations and times soon.
Performance at the opening ceremony of Music China 2024 by Brian Hardgroove, Bian Liunian and Kong Hongwei
Golden Buddha) is celebrated as China’s most influential and inspiring jazz musician.
Mr. Hardgroove first started a close relationship with The MIDI Association at the 2023 NAMM show when his band Resonant Alien performed at the celebration at the MIDI@40/HipHOP@50 celebration.
Brian is attending Music China on the behalf of Sennheiser and he has written a song specifically for the occasion that will be mixed in immersive audio. It will feature recorded performances by Mr. Bian and Mr.Kong.
Hardgroove, Bian and Kong will perform the song live at the Music China opening ceremony where people will be invited to come to The MIDI Association to listen to the immersive audio mix on Sennheiser HD-490 headphones.
At The MIDI Association booth, people will be able to scan a code for a free download of the song and enter a raffle to win a variety of prizes including a pair of the Sennheiser headphones, an Artiphon Chorda, NFR codes Audio Modeling SWAM software and Manifest Audio Sonification Tools an other prizes.
Stay tuned for more about The MIDI Association
at Music China 2024
There is obviously a lot going on at The MIDI Association right now, but check back regularly because there are some really exciting things planned that we are just in the process of confirming. Also check out the following articles detailing our long and friendly relationship with Music China.
By the way for many people around the world, you no longer need a visa to visit China and even for the US, UK and Canada, it is pretty easy to go to Music China under a 6 day transit visa (you just need to travel to another country rather than go directly back to your country of origin).
Here is the place for more information.
