The MIDI Association and the Chinese Musical Instrument Association (CMIA) have always had a close and mutually beneficial relationship. We have met every year for over decade to discuss the evolving state of the musical instrument industry with CMIA.
The important role that organizations like CMIA and NAMM play in shaping the future of the Musical Instrument Industry cannot be ignored.
During the pandemic, we actually deepened our relationship with the CMIA by providing people in China with virtual events about new MIDI products and specification hosted on The MIDI Association’s internal communication’s platform MIDIable and iframed on Music China’s WeChat channel.
Last year when we could finally return in person to Music China, we signed the 2023 Shanghai Consensus Agreement between CMIA and The MIDI Association.
Shanghai Consensus 2023
Last year (2023) both sides agreed that over the past years, the China MIDI musical instrument industry has maintained smooth communication and multi-dimensional cooperation between CMIA and TMA and agreed to further cooperation in order to:
Stimulate MI industry development
Boost trade shows and industry events
Establish mechanisms for efficient exchange of information and data
Foster industry technology innovation
The MIDI Association’s success at Music China 2024 is directly attributable to the support we received from CMIA and from Shanghai Intex, the company that runs the Music China trade show.
Here is a statement by Wang Shicheng from our 2024 meeting at Music China .
As the cornerstone of modern digital music, the development of MIDI technology has a far-reaching impact on the future development of the entire electro-acoustic instrument industry.
The International MIDI Forum will help more people understand and master MIDI technology through the promotion of advanced MIDI technology and application technology lectures, roundtable forums and other activities, lower the threshold for music production, and enable more enthusiasts to participate in music creation.
There are a considerable number of music performance groups in China, and MIDI technology and products have great development potential in the Chinese market. The participation and contribution of the Chinese MIDI industry has played a positive role in promoting the development and growth of the international MIDI industry.
In the next step, the organizers of the exhibition will continue to increase resource support for MIDI international exhibition areas, forums, activities, roadshows and other theme activities to attract more international MIDI companies to participate in the exhibition in China.
The MIDI Association and the Japan Music Electronics Industry Association are welcome to strengthen exchanges with the Chinese MIDI industry in product manufacturing, design, branding, technology development and innovative research and development to achieve mutual benefit and win-win results.
WANG SHICHENG
PRESIDENT, THE CHINESE MUSICAL INSTRUMENT ASSOCIATION
Meeting between CMIA, AMEI and The MIDI Association at Music China 2024
Wang Shicheng emphasized that the International MIDI Forum plays an important role in promoting technological development, promoting industry exchanges, popularizing education and integrated development.
“We should make full use of the industry platform of the Shanghai International Musical Instruments Exhibition, work together with the international MIDI industry in an open and cooperative manner, and continuously enhance China’s voice and influence in the global application of MIDI 2.0 technology”.
The 2024 Future Music Technology and International MIDI Technology Development Forum
On October 12, the 2024 Future Music Technology and International MIDI Technology Development Forum was held during the Shanghai Musical Instruments Exhibition.
The entire series of activities includes international project roadshows, keynote speeches, special discussions, and roundtable forums. They are rich in content and novel in form. They deeply analyze the latest developments and future trends of current international MIDI technology and the market, and provide in-depth communication opportunities for professionals and MIDI enthusiasts.
The event was hosted by the China Musical Instrument Association and Shanghai Intex Exhibition Center Co., Ltd., organized by the Association’s Future Music Technology Committee and other organizations, and strongly supported by The MIDI Association and AMEI.
The event brought together key MIDI companies in the US, China and Japan, including Zhao Ping, Chairman of Jiangsu Yinfei Technology, Ge Xinghua, General Manager of Medeli Electronics (Shanghai) Co., Ltd., Zhao Yitian, Chairman of CME Co., Ltd., Cao Qiang, Deputy General Manager of Changsha Hotone Electronic Technology, and heads of international MIDI industry leaders such as Focusrite, Amenote, Midiable, and MIDI PLUS.
One of the most interesting activities organized by CMIA and The Future Music Technology Committee was the MIDI Innovation Award roadshow.
MIDI Association companies from overseas were invited to do presentations to Chinese companies and organizations. Some of the companies were looking for distribution, some were looking for exposure in the Chinese market and some were looking for possible OEM partners.
Amenote and Azoteq showed off a unique keyboard technology that is really suited to developing MIDI 2.0 products
Audio Modeling was looking to develop relationships with universities to expand their presence for SWAM instruments in the education market.
Arcana was looking for possible OEM partners to help them reduce costs to make the Arcana Strum more financially accessible.
Sergey Antonovich was looking at several different collaboration possibilities for his two projects- the Flex Accordian and the Party Maker.
Sergey Antonovich was looking at several different collaboration possibilities for his two projects- the Flex Accordion and the Party Maker.
The Chinese Music Instrument Association, The MIDI Association, The Association of Musical Electronic Industries (Japan) and The Future Music Technology Committee all believe that the future of the musical instrument industry is digital.
We are all committed to working together to create more expressive and more inclusive digital musical instruments with a goal to make more more music makers and ensure that music and music education continues to be a vital part of people’s lives.
