The Music China 2024 edition was an extraordinary and opportunity-filled experience for us at Audio Modeling. In collaboration with the MIDI Association and in the MusicX area, we had the chance to explore the Chinese music market and strengthen our presence in this key sector.
Discovering the Chinese Music Market
During the event, we had the opportunity to deeply understand the specific characteristics of the Chinese music market by meeting key players in the industry. We discovered a strong interest in the integration of technology in music education. The role of music education in China is central and constantly expanding, representing a great opportunity for us to develop innovative technological solutions that can make a significant impact.
Partnership with ROBKOO: A New Chapter
One of the highlights of Music China 2024 was the signing of our partnership with ROBKOO, a leading company in the production of electronic controllers and wind instruments. This collaboration marks a strategic step for Audio Modeling, opening doors to a growing market where electronic controllers are becoming increasingly popular.
The partnership with ROBKOO highlights the importance of a rapidly growing sector in China, allowing us to work with a leading company to develop cutting-edge and accessible musical solutions for an ever-expanding audience.
Awards and Innovation: The Success of UniMIDI Hub
At Music China, we were proud to receive two prestigious awards: the MIDI Innovation Award and the China User Choice Award, both won thanks to our UniMIDI Hub prototype. This project embodies our vision of musical accessibility, aiming to make music creation accessible to everyone.
UniMIDI Hub represents just the beginning of our commitment to creating an inclusive musical ecosystem, usable by people with disabilities as well as anyone who wants to explore new forms of musical expression.
Lecture at the Shanghai Conservatory of Music (SHCM): Engagement and Interest
Another significant moment during our time in Shanghai was being guests at the Shanghai Conservatory of Music (SHCM), where we held a lecture on our SWAM instrument physical modeling technology. The lecture saw great participation and interest from the students, who asked numerous questions to understand how this technology can revolutionize the way music is produced and performed.
The enthusiasm shown by the students at the Shanghai Conservatory confirmed for us how strong the interest in technological innovation is within the Chinese educational sector. We are confident that this collaboration will continue to develop in the future, helping to train the next generation of musicians through advanced technologies.