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The MIDI Association at Music China 2025

The MIDI Association

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The MIDI Association has a lot of plans for Music China 2025.

We will have a booth similar to what we had in 2024, but it will be in the new Hall N3.

To give you some perspective each of the 16 Halls (W1-W5, E1-E7 and N 1-3)at Music China are about the same size as NAMM’s Hall A.

Map showing Halls W1–W5 and E1–E7 at a convention center, with entry points, parking areas, and major roads (Fang Dian Road, Hua Mu Road) labeled. Hall N2 is highlighted in blue as the “Wave Hall N2 With Hall N3 and MIDI Zone.”.

Inside Hall N3 there is a lot going on especially with Music X and Music China’s Music Lab.

Since 2017, the “Music Lab” campaign, based on electronic music, has steadfastly advanced, committed to building China’s leading edge of electronic music and leading the domestic electronic music industry toward an innovative high.
 
Today, the newly upgraded Music X focuses on innovative music technology, We extend multi-dimensional application scenarios, from music creation tools, audio processing and analysis to music performance and play, build a complete industrial chain display ecology, and strive to create an international exchange and cooperation platform to enhance the competitiveness of China’s music technology industry in the global market in all respects.
 
Music X is not only the front of the show
It is also an engine for business value featuring:

The world’s top music technology products showcase
An authoritative selection of “Future Music Products”
International MIDI Technology Development Summit Forum
The Music China International Electronic Music Competition
Interactive Workshops
 
Delivering unprecedented audiovisual entertainment and industry insights to professional audiences and music lovers, it is a platform to connect to targeted customers, ignite brand awareness, and open up cooperation channels!

Music China

List of MIDI Association Companies in the Music Lab 2025

Poster in Chinese for the MIDI China event showing rules, prize collection times (June 20-22, 10:00–16:00), location, and participating brands with their booth numbers, on a blue and purple futuristic background.

Images from Music X at Music China 2024

Three young people wearing headphones use electronic music equipment at a booth. They are focused on creating music, with laptops and controllers in front of them. The scene appears to be at a music expo or event.
A group of people gathers around a large screen displaying audio software at a technology or music expo, with various booths and electronic equipment visible in the background.
A diverse audience sits and stands at an indoor event, many holding up phones to take photos. A large music China sign is visible in the background. The atmosphere is lively and engaged.

The MIDI Association Booth Layout

The MIDI Association’s four sided booth will feature different themes on each side.

Floor plan of a MIDI 2.0 showcase area with a central meeting room, member logos on the glass wall, lockers, music accessibility zone, display tables for MIDI devices, and a neighboring digishow area.

Side A will feature a display of a high resolution MIDI 2.0 Studio with a Yamaha Montage 6 product and a SL88 GT from Studio Logic and the RotoControl from Melbourne Instruments.

Side B will feature the winners of the MIDI Innovation Awards and several of those winners will be there in person including people from Azotech and Playtonic.

Side C will feature a demo of music accessibility that will center around Connect Through MIDI and the Arcana Strum as well as a number of other MIDI Innovation Award entries. We will be doing a more detailed description of this demo soon.

A circular logo with musical instrument icons and people, labeled ConnectThroughMIDI, is centered over a dark background with silhouettes of musicians playing keyboards, guitar, and drums, connected by glowing lines.
A video call screen shows two people with images of two identical white arcana controllers below them. A virtual piano keyboard spans the top of the screen, and call control icons are visible at the bottom.

Side D will feature a demo of the newest version the Piano Profile as well as demo of the new Network transport running MIDI 2.0 on a Windows computer and connected to a Bome Box.

MIDI Association Presentations on the Music China X Stage

A modern event stage setup with black benches, a large screen displaying “Music X” with purple wave graphics, and illuminated letters spelling “MUSIC LAB.” Two lighting rigs and a plant are on either side of the stage.

The heart of Music X is the X Stage (MusiX Lab X Stage) – a high-profile platform hosting multi-dimensional events designed for both professionals and entry-level enthusiasts. Throughout the show, this stage will feature new product launches, live demos, masterclasses, and product roadshows, bringing innovations to life in front of the audience. Companies can even take the stage to introduce their latest products or ideas, making for an exciting, interactive showcase.

The MIDI Association will be hosting four different presentations on the Music X stage.

Wednesday, October 22 at 12 PMMIDI Innovation Awards and Chinese Users Choice Awards 2025
Thursday, October 23 at 11 AMMIDI 2.0 Specification Update
Friday, October 24 at 12 PMMusic Accessibility
Saturday, October 25 at 11 AMMIDI In Music Education

International MIDI Technology Development Forum 2025

We will also be a part of the Forum on Future Music Technology and International MIDI Technology Development.

The Future Music Technology and International MIDI Technology Development Forum 2025 is organized by the Organ Exhibition Committee of China and International Sponsored by China Musical Instrument Association , the Special Committee of Future Music Technology , the Technical Committee of Sound and Music of China Electronic Sound Industry Association , and The MIDI Association , and co-sponsored by Shanghai Pudong New Area Advanced Audio-Video Technology Association.

This forum is a heavy upgrade, invited international and domestic top experts, to jointly create a MIDI technology as the core of the depth of the forum. Through keynote speeches, roundtable discussions, and special topic seminars, participants will jointly explore cutting-edge topics such as MIDI 2.0 technical standards, AI-powered intelligent instruments, large-scale audio models, and computational musicology. The discussions will cover a wide range of topics, from fundamental principles to advanced applications, and from industry trends to practical case studies.

Whether you’re a tech developer, a music creator or an industry insider, there’s a feast of solid content and insights for you to participate in.

Forum Time: October 23, 2025 13: 00 PM – 16: 30 PM

Forum Location: N2-M42 Conference Room

International MIDI Technology Development Forum 2025 Topics

  1. Keynote Speech: International MIDI 2.0 Technology Standard Development and Application

Athan Billias, CEO of MIDI2 Marketing LLC

Mike Kent, Chief Strategy Officer, AmeNote Inc.

Andrew Mee, Chair of Technical Standards Board, MIDI Association

Lawrence T. Levine, CEO of Horn.co

  • Summary of new specs
  • Summary of MIDI 2.0 Strategic Focus
  • Announcement of MIDI Association’s new SysEx ID policy
  • MIDI Association Initiatives- Music Accessibility, MIDI In Music Education, AI
  • The MIDI Innovation Awards
  1. Keynote Speech: Deciphering the Future of Music: The Outlook for AI Musical Instruments

Speaker: Luo Shichuan, General Manager, Popumusic

  1. Keynote Speech: Automatic Music Quality Evaluation Based on Large Audio Models

Speaker: He Qiqi, Audio and Music Algorithm Engineer

  1. Keynote Speech: The Revolution in Intelligent Musical Instrument Design Driven by High-Performance Chips

Speaker: Xie Yingchen, R&D Manager, Medeli Electronics (Shanghai) Co., Ltd.

  1. Keynote Speech: Computational Musicology Based on Deep Learning

Speaker: Ru Ganghui, Ph.D. Candidate, Audio and Music Technology Laboratory, Fudan University

  1. Roundtable Discussion: Exploring the Future Development of Musical Instrument Technology

Moderator: Ge Xinghua, General Manager, Medeli Electronics (Shanghai) Co., Lt

Panelists:

Zhao Yitian, Founder and CEO, CME Pro

Chen Guobin, Deputy General Manager, Yinfen Electronics (Jiangsu) Co., Ltd.

Zhang Guangzhong, Technical Director, Medeli Electronics (Shanghai) Co., Ltd.

Cao Qiang, CTO, Hotone Audio

Digishow will put together a very special display for our booth.

MIDI 音乐极客小展

MIDI是将数字音乐人、电子工程师、软件程序员、跨媒体艺术家们汇聚在一起的交叉点。也许MIDI早已经超越了只为音乐而定义的界面，围绕和被它所吸引的那群人往往极具融合艺术与科技的创新视野。在我们的MIDI宇宙里，音符是巴赫的福音诗，是电路里的震荡信号，是电脑语言中的罗赛塔code，更是我们在音乐节上的心跳与热爱。如此，和爱音乐、爱创造的朋友们在一起，来看看这些MIDI极客的作品吧！

MIDI Music Geek Showcase

MIDI serves as a crossroads where digital musicians, electronic engineers, software programmers, and cross-media artists converge. Perhaps MIDI has long transcended its definition as merely a musical interface; those drawn to and surrounding it often possess a profoundly innovative vision that merges art and technology. In our MIDI universe, musical notes are Bach’s gospel hymns, oscillating signals in circuits, the Rosetta Code of computer language, and indeed, the heartbeat and passion we feel at music festivals. So, let’s gather with friends who love music and creation to explore the works of these MIDI geeks!

The MIDI Music Geek Showcase will include:

Xavier (Muyang) EntropyMusic.cc Musician, Engineer, Educator

As the founder of Entropy Music, a multi-dimensional music collective, his creative endeavors blend music with cross-disciplinary art installations. He designs personalized tuning devices and hosts a series of music workshops and weekly jam sessions, dedicated to inspiring more people to engage in the expression and creation of contemporary music.

Eight Notes (EM Studio’s finalist in the MIDI Innovation Award, latest upgraded version)

展示作品：八音 Eight Notes

《八音》是一件创新电子乐器。活动滑板上的磁珠对应于各种不同设定的音符、和弦或琶音。演奏者推动或拉扯(scratch)滑板时，由传感器触发MIDI音符信号，连接合成器生成声音，并同步融合氛围灯光的渲染。在此次展示的升级版中，极客沐阳还特意亲手自制了满满一桌糖果盛宴般的音色控制器。

Featured Work: Eight Notes

Eight Notes is an innovative electronic musical instrument. Magnetic beads on movable sliders correspond to variously assigned notes, chords, or arpeggios. When the performer pushes, pulls, or scratches the sliders, sensors trigger MIDI note signals. These connect to a synthesizer to generate sound, synchronized with ambient lighting effects. For this upgraded version showcased here, geek Muyang has also specially handcrafted a full table of candy-feast-like tone controllers.

A person sits at a table with electronic equipment in a room lit by green lights, surrounded by graffiti-covered walls and vertical light tubes. Text overlay reads EIGHTNOTE.
A group of people wearing headphones sit around a large table covered with audio equipment and laptops, engaged in discussion in a modern, well-lit workspace.
A display of two perforated metal ramps, one gray and one yellow, positioned on a white platform with a label in front of them.

张琪 Robin

DigiShow开源项目贡献者

工程师、交互媒体艺术家

DigiShow是极客Robin的开源项目，用自创软件和工作流帮助创作者在 表演现场 或 沉浸式空间 中方便地加入数码音乐、灯光、屏幕、机器人、交互装置等。DigiShow软件通常用于各种设备信号控制和MIDI映射，并可配合其他软件（如：Ableton Live、TouchDesigner）一起使用。我们将在活动中为你展示。

Robin Zhang

DigiShow Open Source Project Contributor

Engineer, Interactive Media Artist

DigiShow is geek Robin’s open-source project, utilizing self-developed software and workflows to help creators easily integrate digital music, lighting, screens, robots, interactive devices, and more into live performances or immersive spaces. DigiShow software is typically used for various device signal control and MIDI mapping , and can be used in conjunction with other software (such as Ableton Live, TouchDesigner). We will demonstrate it for you during the event.

A digital audio control interface showing buttons for presets, sliders for volume and light adjustment, and various settings panels, including input/output, noise gate, and channel selection options.

展示作品：风语者的歌Windy Whisper

由一台老式摇头电风扇重构的声音艺术装置，是Jam with Things (以物即兴)系列的第一件实验作品。电风扇的运动行为是我们熟悉的，他产生的电机噪音和机械振动也是我们认知的。在他的周围布置上了一些传感器，然后把触发产生的MIDI信号接在了合成器和灯光上，电流推动音符，回荡着他的呼吸与闪烁…… 此刻你会感觉他是一个生命，他的行为与你心灵里的某些期望的东西正好同步了。

材料：电风扇、调压器、激光传感器、磁性传感器、LED灯、扬声器等

软件：DigiShow、Ableton

Featured Work: Windy Whisper

A sound art installation reconstructed from an old oscillating fan, representing the first experimental piece in the “Jam with Things” series. The fan’s movement is familiar, and the motor noise and mechanical vibrations it produces are within our cognition. Sensors are arranged around it, and the triggered MIDI signals are connected to a synthesizer and lights. Electric current propels musical notes, echoing its breath and flickering light… In this moment, you might feel it is a living being, its behavior synchronizing perfectly with something anticipated within your soul.

Materials: Electric fan, voltage regulator, laser sensor, magnetic sensor, LED lights, speakers, etc.
Software: DigiShow, Ableton

Close-up of a metallic sensor mounted on a round, dark surface with a black cable attached. A wire mesh and diffused lighting create a patterned background.

展示作品：风语者的琴Windy Synthesizer
由一组排风管道构成的声音艺术装置。我们试图在不到1平方米的空间里，用电子合成器和声光科技来一同搭建一台动态雕塑。如同安放在圣殿里的管风琴，你可以用它来演奏清风蝉鸣、飓风雷电，聆听秋林初雪，春溪融冰……

材料：塑料、木材、电子电路、风机、灯具、扬声器、MIDI打击垫等

软件：DigiShow、Ableton

Featured Work: Windy Synthesizer

A sound art installation constructed from a set of air duct pipes. We attempt to build a dynamic sculpture within less than 1 square meter using electronic synthesizers, sound, and light technology. Like a pipe organ placed in a sanctuary, you can use it to play the whispers of the breeze and cicadas, the fury of hurricanes and thunder, listening to the first snow in autumn woods, the melting ice of a spring stream…

Materials: Plastic, wood, electronic circuits, fan, lights, speakers, MIDI pad, etc.
Software: DigiShow, Ableton

A modern wind synthesizer machine on display, with illuminated cylinders, transparent tubes, and a digital control panel, set in a well-lit indoor exhibition space.