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The MIDI Association at Music China 2025

The MIDI Association

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The MIDI Association has a lot of plans for Music China 2025.

We will have a booth similar to what we had in 2024, but it will be in the new Hall N3.

To give you some perspective each of the 16 Halls (W1-W5, E1-E7 and N 1-3)at Music China are about the same size as NAMM’s Hall A.

Map showing Halls W1–W5 and E1–E7 at a convention center, with entry points, parking areas, and major roads (Fang Dian Road, Hua Mu Road) labeled. Hall N2 is highlighted in blue as the “Wave Hall N2 With Hall N3 and MIDI Zone.”.

Inside Hall N3 there is a lot going on especially with Music X and Music China’s Music Lab.

Since 2017, the “Music Lab” campaign, based on electronic music, has steadfastly advanced, committed to building China’s leading edge of electronic music and leading the domestic electronic music industry toward an innovative high.
 
Today, the newly upgraded Music X focuses on innovative music technology, We extend multi-dimensional application scenarios, from music creation tools, audio processing and analysis to music performance and play, build a complete industrial chain display ecology, and strive to create an international exchange and cooperation platform to enhance the competitiveness of China’s music technology industry in the global market in all respects.
 
Music X is not only the front of the show
It is also an engine for business value featuring:

The world’s top music technology products showcase
An authoritative selection of “Future Music Products”
International MIDI Technology Development Summit Forum
The Music China International Electronic Music Competition
Interactive Workshops
 
Delivering unprecedented audiovisual entertainment and industry insights to professional audiences and music lovers, it is a platform to connect to targeted customers, ignite brand awareness, and open up cooperation channels!

Music China

Images from Music X at Music China 2024

Three young people wearing headphones use electronic music equipment at a booth. They are focused on creating music, with laptops and controllers in front of them. The scene appears to be at a music expo or event.
A group of people gathers around a large screen displaying audio software at a technology or music expo, with various booths and electronic equipment visible in the background.
A diverse audience sits and stands at an indoor event, many holding up phones to take photos. A large music China sign is visible in the background. The atmosphere is lively and engaged.

The MIDI Association Booth Layout

The MIDI Association’s four sided booth will feature different themes on each side.

Floor plan of a MIDI 2.0 showcase area with a central meeting room, member logos on the glass wall, lockers, music accessibility zone, display tables for MIDI devices, and a neighboring digishow area.

Side A will feature a display of a high resolution MIDI 2.0 Studio with a Yamaha Montage 6 product and a SL88 GT from Studio Logic and the RotoControl from Melbourne Instruments.

Side B will feature the winners of the MIDI Innovation Awards and several of those winners will be there in person including people from Azotech and Playtonic.

Side C will feature a demo of music accessibility that will center around Connect Through MIDI and the Arcana Strum as well as a number of other MIDI Innovation Award entries. We will be doing a more detailed description of this demo soon.

A circular logo with musical instrument icons and people, labeled ConnectThroughMIDI, is centered over a dark background with silhouettes of musicians playing keyboards, guitar, and drums, connected by glowing lines.
A video call screen shows two people with images of two identical white arcana controllers below them. A virtual piano keyboard spans the top of the screen, and call control icons are visible at the bottom.

Side D will feature a demo of the newest version the Piano Profile as well as demo of the new Network transport running MIDI 2.0 on a Windows computer and connected to a Bome Box.

Digishow will put together a very special display for our booth and it will include:

Eight Notes (EM Studio’s finalist in the MIDI Innovation Award, latest upgraded version)

Windy Synthesizer (DigiShow project, an interactive art installation using a pipe organ)

    Windy Singer (DigiShow project, a modified oscillating fan with a MIDI looper function)

    MIDI Association Presentations on the Music China X Stage

    A modern event stage setup with black benches, a large screen displaying “Music X” with purple wave graphics, and illuminated letters spelling “MUSIC LAB.” Two lighting rigs and a plant are on either side of the stage.

    The heart of Music X is the X Stage (MusiX Lab X Stage) – a high-profile platform hosting multi-dimensional events designed for both professionals and entry-level enthusiasts. Throughout the show, this stage will feature new product launches, live demos, masterclasses, and product roadshows, bringing innovations to life in front of the audience. Companies can even take the stage to introduce their latest products or ideas, making for an exciting, interactive showcase.

    The MIDI Association will be hosting four different presentations on the Music X stage.

    Wednesday, October 22 at 12 PMMIDI Innovation Awards and Chinese Users Choice Awards 2025
    Thursday, October 23 at 11 AMMIDI 2.0 Specification Update
    Friday, October 24 at 12 PMMusic Accessibility
    Saturday, October 25 at 12 PMMIDI In Music Education

      International MIDI Technology Development Forum 2025

      We will also be a part of the Forum on Future Music Technology and International MIDI Technology Development.

      The Future Music Technology and International MIDI Technology Development Forum 2025 is organized by the Organ Exhibition Committee of China and International Sponsored by China Musical Instrument Association , the Special Committee of Future Music Technology , the Technical Committee of Sound and Music of China Electronic Sound Industry Association , and The MIDI Association , and co-sponsored by Shanghai Pudong New Area Advanced Audio-Video Technology Association.

      This forum is a heavy upgrade, invited international and domestic top experts, to jointly create a MIDI technology as the core of the depth of the forum. Through keynote speeches, roundtable discussions, and special topic seminars, participants will jointly explore cutting-edge topics such as MIDI 2.0 technical standards, AI-powered intelligent instruments, large-scale audio models, and computational musicology. The discussions will cover a wide range of topics, from fundamental principles to advanced applications, and from industry trends to practical case studies.

      Whether you’re a tech developer, a music creator or an industry insider, there’s a feast of solid content and insights for you to participate in.

      Forum Time: October 23, 2025 13: 00 PM – 16: 30 PM

      Forum Location: N2-M42 Conference Room

      International MIDI Technology Development Forum 2025 Topics

      1. Keynote Speech: International MIDI 2.0 Technology Standard Development and Application

      Athan Billias, CEO of MIDI2 Marketing LLC

      Mike Kent, Chief Strategy Officer, AmeNote Inc.

      Andrew Mee, Chair of Technical Standards Board, MIDI Association

      Lawrence T. Levine, CEO of Horn.co

      • Summary of new specs
      • Summary of MIDI 2.0 Strategic Focus
      • Announcement of MIDI Association’s new SysEx ID policy
      • MIDI Association Initiatives- Music Accessibility, MIDI In Music Education, AI
      • The MIDI Innovation Awards
      1. Keynote Speech: Deciphering the Future of Music: The Outlook for AI Musical Instruments

      Speaker: Luo Shichuan, General Manager, Popumusic

      1. Keynote Speech: Automatic Music Quality Evaluation Based on Large Audio Models

      Speaker: He Qiqi, Audio and Music Algorithm Engineer

      1. Keynote Speech: The Revolution in Intelligent Musical Instrument Design Driven by High-Performance Chips

      Speaker: Xie Yingchen, R&D Manager, Medeli Electronics (Shanghai) Co., Ltd.

      1. Keynote Speech: Computational Musicology Based on Deep Learning

      Speaker: Ru Ganghui, Ph.D. Candidate, Audio and Music Technology Laboratory, Fudan University

      1. Roundtable Discussion: Exploring the Future Development of Musical Instrument Technology

      Moderator: Ge Xinghua, General Manager, Medeli Electronics (Shanghai) Co., Lt

      Panelists:

      Zhao Yitian, Founder and CEO, CME Pro

      Chen Guobin, Deputy General Manager, Yinfen Electronics (Jiangsu) Co., Ltd.

      Zhang Guangzhong, Technical Director, Medeli Electronics (Shanghai) Co., Ltd.

      Cao Qiang, CTO, Hotone Audio