Chorda

Discover Chorda by Artiphon: an expressive MIDI controller that lets you create music by strumming chords, tapping melodies, and creating rhythms with intuitive, touch-sensitive pads.

Chorda is a cutting-edge MIDI controller designed for the modern musician. Chorda excels in its versatility, offering a seamless integration of chords, melodies, and rhythms through its intuitive, touch-sensitive pads and multiple playing positions. In fact, Chorda is the only MPE-enabled controller that allows you strum full chords.

This innovative instrument provides an unparalleled user experience, allowing musicians to effortlessly transition between different musical elements, making it an essential tool for both studio and live performances.

One of Chorda's standout features is its support for MIDI Polyphonic Expression (MPE). This advanced technology enables each note to be controlled individually in terms of pitch, timbre, and expression, giving musicians an unprecedented level of control and nuance. Whether you're bending notes, applying vibrato, or modulating the sound, Chorda's MPE capability ensures that every detail of your performance is captured with precision and depth. Additionally, Chorda’s Tilt function acts as a creative version of the traditional mod wheel, sending CC#1 messages, while each pad allows for expressive "Radiate" gestures, enabling dynamic control over your music via CC#74.

As proud members of the MIDI Association, we are thrilled to contribute to and benefit from this vibrant community. Being part of this collective not only validates our commitment to innovation and excellence but also connects us with other passionate professionals and enthusiasts dedicated to advancing the possibilities of MIDI technology. Joining this esteemed group reinforces our mission to push the boundaries of musical expression with Chorda and beyond.

Versatility and Multi-Instrument Functionality: Chorda is designed to emulate a wide range of musical instruments, including guitars, pianos, violins, and drum kits. This multi-instrument capability allows users to experiment with various sounds and styles without needing multiple physical instruments.

Touch Sensitivity and Expressiveness: The Chorda features advanced touch sensitivity, enabling users to play with dynamic expression. This means the intensity of touch can affect the sound, much like with traditional instruments, providing a more nuanced and expressive performance.

User-Friendly Interface: Artiphon has focused on making Chorda accessible to both beginners and experienced musicians. Its intuitive design and interface make it easy to pick up and play, reducing the learning curve typically associated with traditional instruments.

Integration with Digital Platforms: Chorda can seamlessly integrate with various digital audio workstations (DAWs) and music production software, allowing users to record, edit, and produce music with ease. This integration enhances its utility in modern music production environments.

Portable and Compact Design: Unlike many traditional instruments, Chorda is designed to be lightweight and portable, making it easy to carry and play anywhere. This portability is ideal for musicians on the go.

Customizable and Programmable Features: Users can customize and program Chorda to suit their playing style and preferences. This feature allows for a high degree of personalization, making it adaptable to different musical genres and techniques.

Educational Potential: With its versatile functionality and user-friendly design, Chorda has significant educational potential. It can be a valuable tool for music education, helping students learn different instruments and musical concepts in an interactive and engaging way.

Innovative Use of Technology: Chorda leverages modern technology to create a unique musical experience. This includes the use of sensors, digital signal processing, and connectivity features that enhance its functionality and user experience.

By combining these innovative features, Chorda by Artiphon offers a fresh and modern approach to making music, bridging the gap between traditional instrument playing and digital music production.

I'd like to share a personal anecdote about Max D., one of our favorite artists to work with. Max is a child with severe autism and echolalia, and we have been working with him using Artiphon instruments, especially Chorda. These instruments have allowed Max to create beats and explore melodies in ways he never could before, significantly advancing his music-making journey.

This story highlights the most important aspect of Chorda: its ability to democratize music creation by enabling people of all skill levels to explore and express their musical talents. Chorda's impact is particularly inspiring in the fields of music education and therapy.

Music Education: Chorda can revolutionize music education by providing an all-in-one, intuitive tool for learning multiple instruments. It makes music accessible to children and beginners who might find traditional instruments intimidating or expensive. The versatility and ease of use can inspire creativity and foster a love for music in a diverse range of learners.

Music Therapy: In therapeutic settings, Chorda can be used to help individuals with disabilities or those undergoing rehabilitation. Its adaptability and expressive capabilities can be tailored to meet individual needs, providing a powerful medium for emotional expression and cognitive development.

Max's progress with Chorda is a testament to its potential to transform lives through music, demonstrating how it can be both an educational tool and a source of therapeutic support.

Video here:
https://www.youtube.com/watch?v=Sp4MqjwFTlQ

How does your entry connect with other MIDI devices or software?
Chorda by Artiphon is designed with robust connectivity features, making it compatible with other MIDI devices and software:

MIDI Compatibility: Chorda can connect to a wide range of MIDI devices via standard MIDI protocols. This allows it to control other MIDI instruments, synthesizers, and sound modules, expanding its utility in a digital studio setup.

Software Integration: Chorda integrates seamlessly with popular digital audio workstations (DAWs) like Ableton Live, Logic Pro, GarageBand, and FL Studio. Users can easily connect Chorda to these platforms via USB or Bluetooth, enabling them to record, edit, and produce music efficiently.

Mobile Apps: Artiphon may also offer dedicated mobile apps that enhance Chorda's functionality, providing users with additional sounds, effects, and customization options directly from their smartphones or tablets.

Artiphon's commercialization of Chorda is actively underway, leveraging several key strategies:

Chorda is currently available for purchase through major online retailers such as Amazon, as well as directly on Artiphon's own website. Additionally, it can be found in physical stores specializing in musical instruments and electronics, including Sweetwater and Guitar Center.

Strategic marketing campaigns are in full swing to showcase Chorda's unique features and versatility. These initiatives encompass social media promotions, collaborations with influencers in the music industry, and live demonstrations at prominent music trade shows and events.

Artiphon is also forging educational partnerships with schools, music academies, and other educational institutions. These partnerships aim to integrate Chorda into music education programs, making it accessible to a wider audience and solidifying its reputation as an invaluable tool for learning and creativity.

Through these concerted efforts, Artiphon is expanding Chorda's presence in both consumer and educational markets, fostering its role as a groundbreaking innovation in music technology.

Artiphon’s expansion plans for Chorda might involve several approaches:

Product Line Extensions: Introducing additional versions or accessories for Chorda to cater to different user needs, such as professional musicians, educators, and hobbyists. This could include versions with more advanced features or bundled packages with educational materials.

Global Market Reach: Expanding distribution to international markets, adapting marketing strategies to local cultures and preferences, and ensuring availability in multiple languages to reach a global audience.

Software and Firmware Updates: Continuously improving Chorda through software and firmware updates, adding new features, sounds, and connectivity options to keep the product current and competitive in the rapidly evolving music technology landscape.

Community Building: Fostering a community of Chorda users through online forums, social media groups, and user-generated content to create a loyal customer base and encourage collaborative innovation and feedback.

By leveraging these strategies, Artiphon aims to make Chorda a significant player in the music technology industry, fostering a new generation of musicians and creators.