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I don't like the new MIDI logo, and I don't understand the reasoning behind abandoning 35 years of brand identity just because the standard was updated. How will this help MIDI 2.0 adoption?
Posted : 01/02/2021 3:53 pm
Will, I'd have to agree. The original logo had a very distinguished digital aesthetic and the new logo seems like a demotion. I don't think I'm exaggerating when that the loss of this very familiar logo marks the end of an era for the MIDI community.
Posted : 01/02/2021 4:09 pm
The logo is based on the visual representation of the 440 Hz A note (also known as Stuttgart Pitch), which is used as the tuning standard for musical instruments. I don't like it either, but given that this logo is tied to the bi-directional MIDI 2.0 certification, it does not, by definition, replace the vintage MIDI logo.
By the way, there is a video on YouTube in which experienced designers share their impressions of this logo.
Posted : 16/06/2021 5:47 am
