Groove Builders

Quantization is one of the most widely used DAW features, but there has been no major development in this space for several years leading to more music that sounds robotic, more songs that sound alike, and more producers that lack a signature sound.

Groove Builders change that.

With never-before-heard swings, tantalizing delays and magnetically modeled hi hat velocities all within our quantization options, Groove Builders empower producers to:

Improve the groove and bounce of their beats in the most efficient way.
Find the perfect groove and bounce for every beat.
Find the drum feeling that best suits their melody and vice versa.
Craft and stamp their signature sound on every song.
Like music that has withstood the test of time, create beats with an organic, natural feeling.
Create new pocket spaces for a vocalist to perform.
Achieve limitless rhythmic variation with precise and unprecedented multisample control.
Overcome beat block.

all without having to know how to play an instrument like the drums, have access to a drummer or needing to arrange and pay for a drummer session.

What also makes Groove Builders unique is that they are inspired by top producers and songs across multiple genres allowing producers to generate fresh blends like mixing in a Groove Builder inspired by a top Hip-Hop song on the drums and a Groove Builder inspired by a Country track on the melody to create a novel feeling.

With our latest release, we launched a feature called Suggested Instruments that producers can use to know where their hi hats, kicks and snares should be off-the-grid in relation to the other—eliminating guesswork that comes with older ways of humanization, such as manually nudging notes or randomization.

Groove Builders are the future of quantization.

Addresses a Stagnant Feature:

– Quantization, a core DAW feature, hasn’t seen significant advancements, leading to generic-sounding music.

Revolutionizes Quantization:

– Groove Builders go beyond traditional quantization by offering unique features:

– – Novel Swings and Delays: These create more expressive and genre-specific grooves.

– – Magnetic Hi-Hat Velocities: This emulates the natural feel of a drummer, adding realism and bounce.

Empowers Producers:

– Groove Builders offer a range of benefits:

– – Effortless Groove Enhancement: Producers can quickly improve their beats’ feel and energy.

– – Groove and Melody Harmony: Enables matching drum and melody feels for a cohesive sound.

– – Signature Sound Development: Producers can craft their unique rhythmic identity, and then easily apply this rhythmic identity across all songs (even as they explore new genres).

– – Organic and Timeless Feel: Creates music that sounds natural and avoids robotic sterility.

– – Enhanced Workflow: Overcomes beat block and eliminates time-consuming manual adjustments.

– – Accessibility: Producers don’t need drumming skills, a drummer, or expensive recording sessions.

Provides Genre-Bending Inspiration:

– Groove Builders are inspired by top producers across genres, allowing for:

– – Unique Blending: Producers can combine Groove Builders from different genres for innovative rhythmic fusions.

– – Unprecedented Control: Offers precise multi-sample control, unlocking limitless rhythmic variations.

Offers A Novel Approach through Suggested Instruments:

– This feature eliminates guesswork in humanization by suggesting optimal placement for hi-hats, kicks, and snares.

Overall Impact:

– Groove Builders represent a significant leap forward in quantization, empowering producers to create unique, expressive, and organic-sounding music.

Groove Builders empower producers to craft groundbreaking drum feelings by blending different options. For example, a producer can use a R&B Delay Groove Builder on drums paired with an EDM Groove Builder on the melody to create a sound never heard before. This new ability eliminates the guesswork and trial-and–error processes of yesteryear, allowing producers to consistently achieve their desired feel and groove – no matter the genre combination they’re exploring. This newfound confidence lets them craft unique sonic identities while bridging diverse musical styles like those of Timbaland, J Dilla, and Max Martin.

Groove Builders can also be used to generate limitless percussive rhythms with unprecedented control through our velocity feature called VD4H (https://cdn.shopify.com/videos/c/o/v/fc8a22501b914988b598e664383d702d.mp4).