I created Controlla XYZ while looking for new ways to add expression to my electronic sounds. Most solutions relied on expensive hardware or gimmicky accelerometers. With #controllaxyz, artists can revolutionize the way they tackle automation, sound design, and mixing by tapping into augmented reality to gain more comprehensive control of their sound. The goal is to empower artists, producers, and musicians with the expressiveness of high-end MIDI controllers by creating accessible software for the devices they already own.