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Sway

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Submitted By: Jeremy Buckley, Isaac Jack

Elevator Pitch

Sway

The Sway introduces a novel approach to interacting with digital music, harnessing precise motion-tracking technology to unlock unprecedented levels of expressive control and creativity.

Product Description

Sway

Introducing the Sway, a MIDI Controller revolutionising music interaction with ultra-sensitive sensors and patented grid technology, allowing artists to expand their creative horizons both in the studio and on the stage. Its familiar and desk-friendly design requires no wearables or unnatural hand gestures, with the sensor array unlocking a multi-dimensional playground for musical expression, creativity, and exploration. Combining natural and intuitive movements, customisable software, and an intuitive interface, Sway offers unmatched expressive potential and versatility for modern artists!


How It’s Innovative

At its core, Sway’s innovation thrives on making complex musical interactions intuitive, deeply immersive and accessible. By leveraging a sophisticated array of sensors, Sway introduces a multi-dimensional canvas where natural movement becomes musical commands. This eliminates traditional barriers, inviting artists of all abilities to explore and express themselves naturally and intuitively. Sway’s user interface builds upon existing technology where users either require wearables or can only operate in 1 dimension; building for multi-dimensional playability provides much more opportunity to grow and fine-tune the functionality offered.

See MIDI Innovation In Action

Most Inspiring Use Cases

The Sway is currently featured in a university-led psychological study, highlighting its potential to alleviate anxiety and improve mood through active music intervention. This study, involving both musical and non-musical participants, demonstrates that users can learn to play and interact with the Sway in under 5 minutes, showcasing its exceptional accessibility.
Furthermore, Sway’s design philosophy prioritizes inclusivity and ease of use, providing a gateway to music creation for individuals with physical disabilities or those who face technical challenges. Our goal is to make musical expression available to everyone, regardless of their skill level or physical ability.

Expansion Plans

Beyond our plans of commercialisation via crowdfunding, we’re also in the early development of accompanying software to enrich the Sway experience, emphasising personalisation and ease of use. Our mission is to continue innovating and expanding this technology ecosystem, ensuring that our products continue to embody values of accessibility, expression, and creative exploration, remaining at the forefront of the modern artist’s journey.

Commercialization

Our roadmap to commercializing Sway involves launching a crowdfunding campaign in the coming months to bring our vision directly to creators and artists, seeking their input to refine and evolve Sway. This approach marks the first step in establishing Sway as an indispensable tool for modern artists seeking to push the boundaries of music creation.