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Controlla XYZ - AR XYZ MIDI Controlla

Categories: Software Prototypes/Non-Commercial Products

Submitted by:Rohan Paul

10 May 2022

Elevator Pitch

Controlla XYZ - AR XYZ MIDI Controlla

Controlla XYZ turns your phone into a spatial audio input device. Control any 3 parameters in your DAW by moving your phone in 3D space.

Product Description

Controlla XYZ - AR XYZ MIDI Controlla

I created Controlla XYZ while looking for new ways to add expression to my electronic sounds. Most solutions relied on expensive hardware or gimmicky accelerometers. With #controllaxyz, artists can revolutionize the way they tackle automation, sound design, and mixing by tapping into augmented reality to gain more comprehensive control of their sound. The goal is to empower artists, producers, and musicians with the expressiveness of high-end MIDI controllers by creating accessible software for the devices they already own.

How It's Innovative

Controlla XYZ is the first motion based XYZ MIDI controller that relies on AR camera-tracking to give you extremely precise control over your sounds with no noticeable latency. It's a simple and elegant solution to mixing in spatial audio, creating multi-dimensional expressive automation, or even controlling live visuals with motion. Grammy-winning audio engineers and producers around the globe are praising it as the best 3D input device for mixing in spatial audio. See it in action: https://www.tiktok.com/@controllaxyz/video/7037188007581076742?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6987423520297436677 https://www.tiktok.com/@controllaxyz/video/7002762190977617157?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6987423520297436677 https://www.tiktok.com/@controllaxyz/video/7011178877611445509?is_copy_url=1&is_from_webapp=v1&lang=en https://www.tiktok.com/@controllaxyz/video/7045002167182200110?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6987423520297436677

See MIDI Innovation In Action

Most Inspiring Use Cases

Audio engineers save hours on their spatial audio mixes while adding organic movements to their sounds by using Controlla XYZ to control Dolby Atmos in Logic Pro.

Expansion Plans

Controlla XYZ is just the first step towards removing the keyboard and mouse from the production process. Future instruments involve new ways to create chord progressions, rhythms, melodies, and more. Now that the production process is becoming more hands-on, I realized we can tailor elements of the production process to fans or music lovers that don't have production knowledge. The plan is to build a platform for artists to play and create AR instruments that can be monetized as interactive songs where fans can control aspects of the music while listening to it- sall from their phone and eventually AR glasses.

Commercialization

Controlla XYZ will be free for the foreseeable future as I believe this is an extremely accessible, yet game-changing solution for upcoming indie artists and producers to add more expression to their tracks while tapping into the early potential of spatial audio.